Page 35 - FLI 2013 - 4th Quarter

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FUELS & LUBES INTERNATIONAL Quarter Four 2013
few companies investing in naph-
thenics capacity,” said Per Dahlst-
edt, vice president of Naphthenics
at Nynas. “There are also closures
of other refineries with old extrac-
tion technology (Paraffinic Group
I), due to difficulties to compete
on both cost and product qualities,
which will open up potentials in
some segments.”
The approval comes amid
significant upheaval in the
European refinery market as a
result of the lingering effects of
the worldwide recession. Fifteen
refineries—which amount to 8%
of the region’s fuel processing
capability—have shut down since
2008, according to a report by
the International Energy Agency
(IEA). And many other refineries
are operating at reduced capacity.
The IEA explained that Eu-
rope’s total oil consumption has
fallen, and imports of refined oil
products have increased to 28%,
in large part because Europe’s
aging refineries have had difficulty
adjusting to the economic crisis.
At the same time, increased com-
petition from newer and larger
refineries in the Middle East and
Asia—which tend to have lower
operating costs—have also dealt a
blow to Europe’s refining industry,
according to the IEA.
Nynas, however, is ready to
overcome these challenges by
focusing on naphthenic specialty
oils. The company said the new
plant will be a core site, with a
production of up to 350,000 tons
annually.
With the takeover of the Har-
burg production facilities, Nynas
will in the first phase take on
approximately 90 Shell employees,
and this number will grow to 220
after two years.
“The addition of Harburg to
Nynas supply system is an impor-
tant step forward in Nynas’ growth
strategy,” Nynas CEO Lennström
said. “We will increase volumes of
all products in our current range
of naphthenic specialty oils. With
the new capacity, we can reinforce
our delivery performance and
quickly meet the growing demand
from our customers around the
world.”
Still, the approval delay has
meant hardship for Nynas.
“This is longer than normal,
since it was a tricky question for
the EU commission to decide if
it was better to accept the deal or
see the refinery close down with
unemployment as a consequence,”
said Dahlstedt. “To have such a
long wait is of course not good. It
increases the costs since you have
a project organization on standby.
For the sales organization, it also
creates unclarity: Should we start
selling more or not?”
Dahlstedt predicted growth in
several segments where naphthen-
ic oils are used. “One is tire oils
where environmentally hazard-
ous products (extracts) are being
phased out and replaced with
better and cleaner products such
as naphthenic oils. This increase is
especially high in Asia and Latin
America, where most tires are
produced today.”
Dahlstedt said he also projects
an increase of electrical oils for
transformers, due to increased
electrification in emerging
markets. In addition, the replace-
ment of old transformers within
the Organisation for Economic
Co-operation and Development
(OECD) countries has not oc-
curred for a long period. “There
is also a need for cleaner products
replacing dangerous material in a
lot of different applications, and
this will increase the demand of
our products,” he said.
Nynas may not be a household
name, but its products are every-
where—the ink in your newspa-
per, the soles of your shoes and
other rubber applications, in the
transformer delivering electricity
into your house and the tires on
your car.
Nynas’ primary competitor is
U.S.-based Ergon, which is mainly
active in the U.S. and through
distributors and agents globally.
But what differentiates Nynas is a
global network of sales offices, local
distribution and global technical
services.
公司成为世界上最大的环烷基油
生产商。
Nynas看到了对更清洁、更
无危险油品的需求；电气化的进
程；旧的一类油炼厂关闭等这些
趋势。因此，公司预测环烷基特
种油的需求将显著增长。
“我们预计市场将有较大的增
长，我们是少数几家投资环烷基
产能的企业，”Nynas负责环烷基
业务的副总裁Per Dahlstedt
说。“此外，一些旧的抽提技术
（石蜡基一类油）炼厂因难以在成
本和产品质量方面进行竞争而关
闭，在一些细分市场创造了机
遇。”
在全球范围内的衰退所带来
的挥之不去的影响中，迎来了此
项批准。据国际能源机构（IEA）
的报告，自2008年以来，该地区
有15家炼厂停工，占当地燃料加
工能力的8%；另有多家炼厂也出
现了限产。
国际能源机构解释道，欧洲总
体的油品消耗出现了下降，进口
成品油增加到28%，这是因为大
部分老旧的欧洲炼厂不能应对经
济危机。同时，来自中东和亚洲和
大型新建炼厂也给欧洲的炼油业
带来一击，这些新厂的运营成本
更低。
然而，Nynas将侧重于环烷基
特种油来克服这些挑战。公司
称，新厂将是一个核心生产基地，
年产量将达到35万吨。
在接手Harburg的生产装置
后，Nynas在第一阶段将留用约
90%的原壳牌雇员，两年后，这
个数字将增加到220人。
“在Nynas的供应体系中加入
Harburg工厂，是未来Nynas战
略的重要一步，” Nynas的CEO
Lennström说。“我们将增加我们
目前所有的环烷基特种油的产
量。在新的产能带动下，我们可以
巩固我们的交货表现，快速满足
我们全球客户不断增长的需求。”
但是，延迟的批准还是给
Nynas带来了诸多困难。
“这比正常情况要长，对于欧
洲委员会来说，要决定是接受这
项交易还是坐等关厂以及所带来
的失业问题并不容易，” Dahlst-
edt说。“这么长时间的等待并不
是好事。由于项目小组一直在随
时听命，这增加了成本。对于销售
组织来说，这也增加了不确定性：
我们到底是要开始销售还是不
动？”
Dahlstedt预计使用环烷基
油的一些细分市场会增长。“一个
是轮胎油，对环境有害的产品（抽
提油）正在逐步淘汰，由更好更
清洁的产品（如环烷基油）替代。
这些增长主要来自亚洲和拉美，
因为大多数的轮胎在这些地区生
产。”
Dahlstedt说，由于新兴市场
的电气化进程，他还预计变压器
油也会增长。此外，经合组织
（OECD）国家的旧变压器油换
油也是一个机会。“在许多不同的
应用中，以更清洁的产品来替换
危险的材料也将增加对我们产品
的需求，”他说。
Nynas可能不是一个消费品
品牌，但其产品无处不在——从
With the takeover of the Harburg
production facilities, Nynas will in
the first phase take on approximately
90 Shell employees, and this number
will grow to 220 after two years.
Dahlstedt