FUELS & LUBES INTERNATIONAL
Quarter Three 2014
46
FUELS & LUBES INTERNATIONAL
Volume 20 Issue 2
46
Vicky Villena-Denton
Publisher & Editor-in- Chief
Giovanni di Noto
Director of Strategy
The R.W. Walker Company
Adver tising Sales
Glenn Victor Denton
Project Manager
Blaine Cristopher Denton
Assistant Editor
Herbert Wang
Alfred Wong
Translator
Misty Stiles
Proofreader
Ionut Oproiu
Maga
K im Mi l ne
Ma
ants
Fuels & Lubes International is a quarterly publication that chronicles
the latest global trends, issues and developments in the fuels, lubricants
and additives industries, with special focus on Asia-Pacific.
Its contents are protected by international copyright laws. Unauthorized
reproduction or distribution by print, electronic or other media
is strictly prohibited. Fuels & Lubes International and F&L Asia Ltd.,
its officers and management, cannot be held liable for any
misinformation inadvertently obtained. The opinions expressed
by the writers do not reflect the opinion of the management.
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19
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Phone
Fax: +852 3753 5122
Email:
THE R.W. WALKER COMPANY
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Jonathan Sismey
Phone: +1 845 987 8128
Cell: +1 646 220 2645
Fax: +1 845 544 2049
12
nal is a quarterly
publication that chronicles the latest trends,
issues and developments in the fuels, lubricants
and additives industries, with special focus on Asia-
Pacific. Its contents are protected by international
copyright laws. Unauthorized reproduction or
distribution by print, electronic or other media is
strictly prohibited. Fuels & Lubes International and
F&L Asia Ltd., its officers and management, cannot
be held liable for any misinformation inadvertently
obtained. The opinions expressed by the writers
do not reflect the opinion of the management.
Vicky Villena-Denton
P u b l i s h e r & E d i t o r - i n - C h i e f
Cristine Villena Amurao
Hank Hogan
Cheryl Knight
Jeroen Looye
John Moore
Kelly Thornton
C o n t r i b u t o r s
Maria Cecilia Reyes
B u s i n e s s D e v e l o p m e n t O f f i c e r
ion
Albert Gaya
W e b D e v e l o p e r
Laarni Rey
t a n t
Mirma Madrona
O f f i c e A s s i s t a n t
s i g n
Annual Subscription Rates:
aland US$112
Americas, Europe, ME and Africa US$134
PDF:
Corporate (multi-user) US$498
Wanchai, Hongkong
Phone: 852 8191-7449
Fax: 852 3753-5122
Like our page: F+L Asia, Inc.
m/fuelsandlubes
Follow our LinkedIn page: F+L Asia
dex
Client:
ExxonmobilChemical (EXMC)
Product:
Synthetics (SYN)
Job #:
M11EC001
Ad #:
207
Headline:
movingtosynthetics....
Visual:
Charlie
Bleed:
8.75”x11.25”
Trim:
8.5”x11”
Live:
8”x10.5”
S:8”
T:8.5”
B:8.75”
Innovative
start here
ADVANCED
SYNTHETIC
BASE STOCKS
lubricants
moving to synthetics isn’t a challenge, it
Lubricant formulators are facing some of their toughest
challenges ever. Specifications and regulations never stop
changing. Demands for greater engine efficiency and
performance are always increasing.That makes today
the perfect time to reformulate with advanced synthetic
base stocks from ExxonMobil Chemical. Start with our
diverse portfolio of innovative low and high viscosity
polyalphaolefin, ester and alkylated naphthalene base
stocks. Add our global supply capabilities and experience
helping formulators to optimize the benefits of synthetic
formulations. Together let’s turn formulation challenges
into opportunities to innovate.
exxonmobilsynthetics.com
©2011 Exxon Mobil Corporation. ExxonMobil and the ExxonMobil logo are trademarks of Exxon Mobil Corporation and/or its affilia
ION
L
ND TRADING LTD.
1/13/12 1:27 PM
our LinkedIn page: F+L Asia
Fuels & Lubes International is a quarterly
pub
latest trends,
issues and developments in the fuels, lubricants
and additives industries, with special focus on Asia-
Pa
d by international
copyright laws. Unauthorized reproduction or
distribution by print, lectronic or other media is
strictly prohibited. Fuels & Lubes International and
F&L Asia Ltd., its officers and management, cannot
be held liable for any misinformation inadvertently
obtained. The opinions expressed by the writ rs
do not reflect the opinion of the manageme t.
P u b l i s h e r & E d i t o r - i n - C h i e f
Cristine Villena Amurao
Hank Hogan
Cheryl Knight
Jeroen Looye
John Moore
Kelly Thornton
C o n t r i b u t o r s
Maria Cecilia Reyes
B u s i n e s s D e v e l o p m e n t O f f i c e r
Jessica Esperidion
H R A s s i s t a n t
Albert Gaya
W e b D e v e l o p e r
Laarni Rey
M a r k e t i n g A s s i s t a t
Mirma Madrona
O f f i c e A s s i s t a n t
M a g a z i n e D e s i g n
Annual Subs
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2
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C
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es
low our LinkedIn page: F+L Asia
Client:
Exxonmobil Chemical (EXMC)
Ad #:
207
Innovative
start here
ADVANCED
SYNTHETIC
BASE STOCKS
lubricants
moving to synthetics isn’t a ch
Lubricant formulators are facing some of their toughe
challenges ever. Specifications and regulations never
changing. Demands for greater engine efficiency and
performance are always increasing.That makes today
the perfect time to reformulate with advanced syntheti
base stocks from ExxonMobil Chemical. Start with ou
diverse portfolio of innovative low and high viscosity
polyalphaolefin, ester and alkylated naphthalene base
stocks. Add our g obal supply capabilities and experie
helping formulators to optimize the benefits of synthet
formulations. Together let’s turn formulation challenge
into opportunities to innovate.
exxonmobilsynthetics.com
©2011 Exxon Mobil Corporation. ExxonMobil and the ExxonMobil logo are trademarks of Exxon M
TD.
1/13/12 1:27 PM
Fuels & Lubes International is a qu rterly
publicat
st trends,
issues and developments in the fuels, lubricants
and ad itives industries, with special focus on Asia-
Pacifi
international
copyright laws. Unauthorized reproduction or
distribution by print, electronic or other media is
strictly prohibited. Fuels & Lubes Inter ational and
F&L Asia Ltd., its officers and management, cannot
be held liable for any misinformation inadvertently
obtained. The opinions expressed by the writers
do not reflect the opinion of the management.
P u b l i s h e r & E d i t o r - i n C h i e f
Cristine Villena Amurao
Hank Hogan
Cheryl Knight
Jero n Looye
John Moore
Kelly Thornton
C o n t r i b u t o r s
Mari Cecilia Reyes
B u s i n e s s D e v e l o p m e n t O f f i c e r
Jessica Esperidion
H R A s s i t a n t
Albert Gaya
W e b D e v e l o p r
Laarni Rey
M a r k e t i n g A s s i t a n t
Mirma Madrona
O f f i c e A s s i t a n t
M a g a z i n e D e s i g n
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Print:
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one: 852 8191-7449
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ur LinkedIn page: F+L Asia
Client:
Exxonmobil Chemical (EXMC)
Ad #:
207
Bl
Innovative
start here
ADVANCED
SYNTHETIC
BASE STOCKS
lubricants
moving to synthetics isn’t a cha
Lubricant formulators are facing some of their toughest
challenges ever. Specifi ations and regulations never sto
changing. Demands for g eater ngine efficiency and
performance are always increasing.That makes today
the perf ct time to reformulate with advanced synthetic
base stocks from ExxonMobil Chemical. Star with our
diverse portfolio of innovative low and high viscosity
polya phaolefin, ester and alky ated naphthalen base
stocks. Add ur global supply cap bilities and experi nc
helping formulators to optimize the benefits of synthetic
formulations. Togeth r let’s urn formulation challenges
into opportunities to innovate.
exxonmobilsynthetics.com
©2011 Exxon Mobil Corporation. ExxonMobil and the ExxonM bil l go are trademarks of Exxon Mobil
.
1/13/12 :27 PM
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/ / :
Contributors
FUELS & LUBES INTERNATIONAL
Volume 20 Issue 2
46
Blai e Cristopher Denton
Assistant Editor
Herbert Wang
Alfred Wong
Translator
Misty Stiles
Proofreader
Ionut Oproiu
Magazine Design
K im Mi l ne
Ma r i Ann Sa r to
Administrative Assistants
Fuels & Lubes International i
at chronicles
the latest glob l trends, issues and developments in the fuels, lubricants
and additives ind
cific.
Its contents are protecte
nauthorized
reproduction or distribution by print, electronic or other media
is strictly prohibited. Fuels & Lubes International and F&L Asia Ltd.,
its officers
for any
misinformation
ns expressed
by the writers
nagement.
Annual Subscription Rates:
P
er)
PDF: US$498/y
user)
F&L ASIA LTD.
9/F, Henan Building
19
Wanchai, Hong Kong
Phone: +852 3183 4143
Fax: +852 3753 5122
Email:
THE R.W. WALKER COMPANY
Mike Walker
Phone: +1 925 648 3101
Cell: +1 310 339 7676
Fax: +1 213 232 3245
Jo
12
nal is a quarterly
at chronicles the latest trends,
els, lubricants
, with special focus on Asia-
by international
roduction or
distribution by pri t, electronic or other media is
strictly prohibited. Fuels & Lubes International and
F&L Asia Ltd., its officers and management, cannot
misinformation inadvertently
xpressed by the writers
do not reflect the opinion of the management.
Jeroen Looye
John Moore
Kelly Thornton
C o n t r i b u t o r s
Maria Cecilia Reyes
B u s i n e s s D e v e l o p m e n t O f f i c e r
Jessica Esperidion
H R A s s i s t a n t
Albert Gaya
W e b D e v e l o p e r
Laarni Rey
M a r k e t i n g A s s i s t a n t
Mirma Madrona
O f f i c e A s s i s t a n t
Chili Dogs
M a g a z i n e D e s i g n
Annual Subscription Rates:
Print:
aland US$112
Americas, Europe, ME and Africa US$134
PDF:
Corporate (multi-user) US$498
Room 2611-12, 26/F
C.C. Wu Building
302-308 Hennessy Road
Wanchai, Hongkong
Phone: 852 8191-7449
Fax: 852 3753-5122
Like our page: F+L Asia, Inc.
Follow us at twitter.com/fuelsandlubes
Follow our LinkedIn page: F+L Asia
dex
Client:
ExxonmobilChemical (EXMC)
Product:
Synthetics (SYN)
Job #:
M11EC001
Ad #:
207
Headline:
movingtosynthetics....
Visual:
Charlie
Space/Color:
Fullpagebleed-4/C
Publication:
Fuela&Lubes
Bleed:
8.75”x11.25”
Trim:
8.5”x11”
Live:
8”x10.5”
Gutter:
None
Print/ExportTime:
5-24-20114:09PM
Print Scale:
None
User Name:
ipgna\kevin.ball
Proof #:
2
PM:
EileenKaufman
Account:
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CS4
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%), IG_BaseStocks.tif (1506ppi;CMYK;UptoDate;19.92%),new_syn_treatement5.
Date;23.14%)
Slug Name:
ME MagNwp
Innovative
start here
ADVANCED
SYNTHETIC
BASE STOCKS
lubricants
moving to synthetics isn’t a challenge, it
Lubricant formulators are facing some of their toughest
challenges ever. Specifications and regulations never stop
changing. Demands for greater engine efficiency and
performance are always increasing.That makes today
the perfect time to reformulate with advanced synthetic
base stocks from ExxonMobil Chemical. Start with our
diverse portfolio of innovative low and high viscosity
polyalphaolefin, es er and alkyla ed naphthalene base
stocks. Add our global supply capabilities and experience
helping formulators to optimize the benefits of synthetic
formulations. Together let’s turn formulation challenges
into opportunities to innovate.
exxonmobilsynthetics.com
©2011 Exxon Mobil Corporation. ExxonMobil and the ExxonMobil logo are trademarks of Exxon Mobil Corporation and/or its affilia
ION
L
ND TRADING LTD.
1/13/12 1:27 PM
Like our page: F&L Asia Ltd.
Follow us on twitter: @fuelsandlubes
Follow our LinkedIn page: F+L Asia
Fuels & Lubes International is a quarterly
publication that chronicles the latest trends,
issues and developments in the fuels, lubricants
and additiv
ecial focus on Asia-
Pa
d by international
ion or
or other media is
ational and
sia Ltd., its officers and management, cannot
be held liable for any misinformation inadvertently
obtained. The opinions expressed by the writers
do
he management.
W e b D e v e l o p e r
Laarni Rey
M a r k e t i n g A s s i s t a n t
Mirma Madrona
O f f i c e A s s i s t a n t
Chili Dogs
M a g a z i n e D e s i g n
Annual Subs
Print:
Asia US$89
Austra
2
frica US$134
PDF:
C rporate (multi-user) US$498
F&L ASIA LTD.
Room 2611-12, 26/F
C.C. Wu Building
302-308 Hennessy Road
Wanchai, Hongkong
Phone: 852 8191-7449
Fax: 852 3753-5122
ike ou page: F+L Asia, Inc.
Follow us at twit er.com/fuelsandlubes
Follow our LinkedIn page: F+L Asia
Client:
Exxonmobil Chemical (EXMC)
Product:
Synthetics (SYN)
Job #:
M11EC001
Ad #:
207
Headline:
moving to synthetics....
Visual:
Charlie
Space/Color:
Full page bleed - 4/C
Publication:
Fuela & Lubes
Print/Export Time:
5-24-2011 4:09 PM
Print Scale:
None
User Name:
ipgna\kevin.ball
Proof #:
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Eileen Kaufman
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ME Production:Volumes:ME Production:Ex
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32.81%,
32.98
%), IG_BaseStocks.tif (1506ppi;CMYK;UptoDate;
Date;23.14%)
Slug Name:
ME MagNwp
Innovative
start here
ADVANCED
SYNTHETIC
BASE STOCKS
lubricants
moving to synthetics isn’t a ch
Lubricant formulators are facing some of their toughe
challenges ever. Specifications and regulations never
changing. Demands for greater engine efficiency and
performance are always increasing.That makes today
the perfect time to reformulate with advanced syntheti
base stocks from ExxonMobil Chemical. Start with ou
diverse portfolio of innovative low and high viscosity
polyalphaolefin, ester and alkylated naphthalene base
stocks. Add our g obal supply capabilities and experie
helping formulators to optimize the benefits of synthet
formulations. Together let’s turn formulation challenge
into opportunities to innovate.
exxonmobilsynthetics.com
©2011 Exxon Mobil Corporation. ExxonMobil and the ExxonMobil logo are trademarks of Exxon M
TD.
1/13/12 1:27 PM
Fuels & Lubes International is a quarterly
publication that chronicles the latest trends,
ues and developments in the fuels, lubricants
and ad itives in
l focus on Asia-
Pacifi
inter ational
or
ther media is
nal and
td., its officers and management, cannot
be held liable for any misinformation inadvertently
obtained. The opinions expressed by the writers
do not r
anagement.
W e b D e v e l o p e r
Laarni Rey
M a r k e t i n g A s s i s t a n t
Mirma Madrona
O f f i c e A s s i s t a n t
Chili Dogs
M a g a z i n e D e s i g n
Annual Subscrip
Print:
Asia US$89
Australia
134
PDF:
Corporate (multi-user) US$498
F&L ASIA LTD.
Room 2611-12, 26/F
C.C. Wu Building
302-3 8 Hennessy Road
Wanchai, Hongkong
Phone: 852 8191-7449
Fax: 852 3753-5122
Like our page: F+L Asia, Inc.
Follo us at twitter.com/fuelsandlubes
Follow our LinkedIn pag : F+L Asia
Client:
Exxonmobil Chemical (EXMC)
Product:
Synthetics (SYN)
Job #:
M11EC001
Ad #:
207
Headline:
moving to synthetics....
Visual:
Ch rlie
Space/Color:
Full page bleed - 4/C
Publication:
Fuela & Lubes
Bl
Tri
Liv
Gu
P int/Export Time:
5-24-2011 4:09 PM
Print Scale:
None
User Name:
ipgna\kevin.ball
Proof #:
2
PM:
Eileen Kaufman
Account:
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CS4
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IG_M11EC001_207_02.indd
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ME Production:Volumes:ME Production:Exxon
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Helvetica Neue (55 Roman, 45 Light;Type 1; OK)
Ink Name:
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32.81%,
32.98
%), IG_BaseStocks.tif (1506ppi;CMYK;UptoDa e;19.9
Date;23.14%)
Slug Name:
ME MagNwp
Innovative
start her
ADVANCED
SYNTHETIC
BASE STOCKS
lubricants
moving to synthetics isn’t a cha
Lubricant formulators are facing some of their toughest
challenges ev r. Specifi ations and regulations ev r sto
changi
. Demands for greater engi e efficiency and
perfo mance are always increasing.That makes today
the perf ct time to reformulate with advanced synthetic
base stocks from ExxonMobil Chemical. Star with our
diverse portfoli of innovative low and high viscosity
polyalphaolefin, ester and alkylated naphthalene base
stocks. Add ur global supply cap bilities and experienc
helping formulators to optimize the benefits of synthetic
formulations. Together let’s turn formulation challenges
into opportunities to innovate.
exxonmobilsynthetics.com
©2011 Exxon M bil Corporation. ExxonMobil and the ExxonMobil logo are trademarks of Exxon Mobil
.
1/13/12 1:27 PM
Fuels & Lubes Internatio l i a qu rt rly
p li ti t t
o i les th lat st
ds,
ues and developments i t e fuels, l b i a ts
l f u on Asia-
cifi
i t
ti
l
ther m dia is
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td., it officers a d m n eme t, c
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ti i
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L i R
M k i
s i t
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M i
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R o 6 -12, 2 /F
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/ /12 : 7
FLI_Q2_2014_FA_FNL_RVSD.indd 46
4/5/14 9:29:25
FUELS & LUBES I TERNATI NAL
Volume 20 Issue 2
46
Blain rist
r
t
Assista t E it r
rb rt
lfred W
ra slator
Misty Stil s
r frea er
Io t
r iu
Magazi e esign
K im Mi l ne
r ie A n S r to
Administrative ssista ts
Fuels & Lubes International i
at chronicles
the latest global trends, issues and developments in the fuels, lubricants
and additives indust
a-Pacific.
Its contents are protecte
nauthorized
reproduction or distribution by print, electronic or other media
is strictly prohibited. Fuels & Lubes International and F&L Asia Ltd.,
its officers
for any
misinformati
expressed
by the writers
nagement.
Annual
scri tion Rates:
P
er)
PDF:
lti-user)
F L SI L .
9/F, enan Building
19
anchai, ong ong
Phone: +852 3183 4143
Fax: +852 3753 5122
Email:
E . .
L E
P
ike alker
ell: +1 310 339 7676
Fax: +1 213 232 3245
Jo
8128
12
nal is a quarterly
les the latest trends,
els, lub icants
, with sp cial focus on Asia-
by international
roduction or
distribution by print, electronic or other media is
strictly prohibited. Fuels & Lubes International and
F&L Asia Ltd., its officers and anage nt, cannot
misinformation inadvertently
xpressed by the writers
n of the anage ent.
Jeroen Looye
J hn Moore
elly
rnton
C o n t r i b u t o r s
Maria ecilia eyes
B u s i n e s s D e v e l o p m e n t O f f i c e r
Jessica s eri io
H R A s s i s t a n t
Albert Gaya
W e b D e v l o p e r
aarni Rey
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ion or
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ational and
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liable for any misinformation inadvertently
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SYNTHETIC
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lubricants
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exxo ilsy t ti .
©2011 Exxon Mobil Corporation. ExxonMobil and the ExxonMobil logo are trademarks of Exxon M
.
1/13/12 1:27 PM
Fuels L be I t r ati nal is qu rterly
publication that chronicl s th l t t trends,
ue and evelop ents i th f el , lub ic nts
and d itives in
l f c s on sia-
Pacifi
inter ational
or
dia i
Inte ational a d
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le for any misinformation inadvertently
tai ed. The opinions expre s by the it s
do not r
anagement.
L rni
M a r k e t i n g A s s i s n t
irma
r
O f i c e A s s i t a t
Ch li Dogs
M a g a z i n e D s i g n
Annual Subscrip
rint:
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Jo #:
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Ad #:
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Headline:
moving to synthetics....
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SYNTHETIC
BASE STOCKS
lubric nts
moving to synthetics isn’t a cha
Lubricant formulators are facing some of their toughest
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ti
f r l tions.
t r l t t rn formul tio
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FLI_Q2_2014_FA_FNL_RVSD.indd 46
4/5/14 9:29:25
FUELS & LUBES INTERNATIONAL
Volume 20 Issue 2
46
Vicky Villena-Denton
Publisher & Editor-in- Chief
Giovanni di Noto
Director of Strategy
The R.W. Walker Company
Adver tising Sales
Glenn Victor Denton
Project Manager
Blaine Cristopher Denton
Assistant Editor
Herbert Wang
Translator
Misty Stiles
Proofreader
Ionut Oproiu
Magazine Design
Ma r ie Ann Sa r to
Administrative Assistants
Fuels & Lubes International is a quarterly publication that chronicles
the latest global trends, issues and developments in the fuels, lubricants
and additives industries, with special focus on Asia-Pacific.
Its contents are protected by international copyright laws. Unauthorized
reproduction or distribution by print, electronic or other media
is strictly prohibited. Fuels & Lubes International and F&L Asia Ltd.,
its officers and management, cannot be held liable for any
misinformation inadvertently obtained. The opinions expressed
by the writers do not reflect the opinion of the management.
Annual Subscri tion Rates:
Print: US$99/year (singl user)
PDF: US$498/year (corporate/multi-user)
F&
9/F, Henan Building
19
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P
Fax: +852 3753 5122
Email: editor@fuelsa dlubes.com
TH
NY
Mike Walker
Phone: +1 925 648 3101
Cell: +1 310 339 7676
Jonathan Sismey
jonathan@rwwcompa y.com
Phone: +1 845 987 8128
Cell: +1 646 220 2645
Fax: +1 845 544 2049
12
Fuels & Lubes International is a quarterly
publication that chronicles the latest trends,
issues and developments in the fuels, lubricants
and additives industries, with special fo us on Asia-
Pacific. Its contents are protected by international
copyright laws. Unauthorized reproduction or
distribution by print, electronic or other media is
strictly prohibited. Fuels & Lubes International and
F&L Asia Ltd., its officers and management, cannot
be held liable for any misinformation inadvertently
obtained. The opinions expressed by the writers
do not reflect the opinion of the management.
Vicky Villena-Denton
P u b l i s h e r & E d i t o r - i n - C h i e f
Cristine Vill na Amurao
Hank Hogan
Cheryl Knight
Jeroen Looye
John Moore
Kelly Thornton
C o n t r i b u t o r s
Maria Cecilia Reyes
l o p m e n t O f f i c e r
Jessica Esperidion
H R A s s i s t a n t
Albert Gaya
W e b D e v e l o p e r
M a r k e t i n g A s s i s t a n t
Mirma Madrona
Chili Dogs
M a g a z i n e D e s i g n
ates:
Print:
al nd US$112
Americas, Europe, ME and Africa US$134
PDF:
S$498
Room 2611-12, 26/F
C.C. Wu Building
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Lik ur page: F+L Asia, Inc.
om/fuelsandlubes
e: F+L Asia
dex
Client:
ExxonmobilChemical (EXMC)
Ad #:
207
Bleed:
8.75”x11.25”
S:8”
T:8.5”
B:8.75”
Innovative
start here
ADVANCED
SYNTHETIC
BAS STOCKS
lubric nts
moving to synthetics isn’t a challenge, it
Lubricant formulators are facing some of their toughest
challenges ever. Specific ions and regulations never stop
changing. Demands for greater engine efficiency and
performance are alw ys incr asing.That makes today
t e perfect time to refo mulate with advanc d synthetic
base stocks from ExxonMobil Chemical. Start with our
diverse portfolio of innovative low and high viscosity
polyalphaolefin, ester and alkylated naphthalene base
stocks. Add our global supply capabilities and experience
helping formulators to optimize the benefits of synthetic
formulations. Together let’s turn formulation challenges
into opportunities to innovate.
exxon obilsynthetics.com
©2011 Exxon Mobil Corporation. ExxonMobil and the ExxonMobil logo are trademarks of Exxon Mobil Corporation and/or its affilia
ION
L
ND TRADING LTD.
1/13/12 1:27 PM
our page: F&L Asia Ltd.
Follow us on twitter: @fuelsandlubes
Follow our LinkedIn page: F+L Asia
Fuels & Lubes International is a quarterly
publication that chronicles the latest trends,
is
uels, lub icants
and additives industries, with special focus on Asia-
Pacific. Its contents are protected by international
copyright laws. Unauthorized rep oduction o
distribution by print, electronic or other media is
strictly prohibited. Fuels & Lubes International and
F&L Asia Ltd., its officers and management, cannot
be held liable for any misinformatio inadvertently
obtained. The opinions expressed by the writ rs
do not reflect t e opinion of the manageme t.
Vicky Villena-Denton
P u b l i s h e r & E d i t o r - i n - C h i e f
Cristine Villena Amurao
Hank Hog n
Cheryl Knight
Jeroen Looye
John Moore
Kelly Thornton
C o n t r i b u t o r s
Maria Cecilia Reyes
B u s i n e s s D e v e l o p m e n t O f f i c e r
Jessica Esper dion
H R A s s i s t a n t
Albert Gaya
W e b D e v e l o p e r
Laarni Rey
M a r k e t i n g A s s i s t a n t
Mirma Madron
Chili Dogs
M a g a z i n e D e s i g n
Annual Subs
Print:
si U
Australia and New Zealand US$112
A
ca US$134
PDF
Corporate (multi-user) US$498
Room 2611-12, 26/F
C.C. Wu Building
302-308 Hennessy Road
Wanchai,
P
e our page: +L Asia, Inc
Follow us at twitter.com/fuelsandlub s
Follow our LinkedIn page: F+L Asia
Innov tive
start here
ADVANCED
SYNTHETIC
BASE STOCKS
lubricants
moving to synthetics isn’t a ch
Lubricant formulators are facing some of their toughe
llenges ever. Specific ions and regulations never
changing. Demands for gre ter engine efficiency and
performanc are always increasing.That makes today
the perfect time to reformulate with advanced syntheti
bas stocks fr m ExxonMobil Chemical. Start with ou
diverse portfolio of innovative low n high visco ity
polyalphaolefin, ester and alk lated naphth l n base
stocks. Add our global supply capabiliti s and experie
helping formula ors to optimize the benefits of synth t
formula ions. Together let’s turn formulation challenge
i to opportunities to innovat .
exxonmobilsynthetics.com
©2011 Exxon Mobil Corporation. ExxonMobil and the Exxon obil log are trad marks of Exx n M
TD.
1/13/12 1:27 PM
Fuels & Lubes International is a qu rterly
publication that chronicles the lat st rends,
issues
, lub icants
and d itives industries, with special focus on Asia-
Pacific. Its contents are protected by inter ational
copyright laws. Unauthorized r production or
distribut on by print, electronic or other media is
strictly prohibited. Fuels & Lubes Inter ational and
F&L Asia Ltd., its officers and management, cannot
be held liabl for any misinformation inadvertently
obtained. The opinio s expressed by the writers
do not reflect the opinion of the management.
Vicky Villena-Dent n
P u b l i s h e r & E d i t r - i n C h i e f
Cristine Villena Amurao
Hank Hogan
Cheryl Knight
Jero n Looye
John Moore
Kelly Thornton
C o n t r i b u t o r s
Maria Cecilia Reyes
B u s i n e s s D e v e l o p m e t O f f i c e r
Jessica Esperidion
H R A s s i s t a n t
Albert Gaya
W e b D e v e l o p r
Laarni Rey
M a r k e t i n g A s s i s t a n t
Mirma Madrona
Chili Dogs
M a g a z i n e D e s i g n
Annual Subscrip
Prin :
Asia US$89
Australia and New Zealand US$112
Ame i
S$134
PDF:
Corporate (multi-user) US$498
Room 611-12, 26/F
C.C. Wu Building
2-308 Hennessy Road
Wanchai, Hong
hone
r page: F+L Asia, Inc.
Follo t twit er.com/fu lsandlubes
ll ur LinkedIn page: F+L Asia
Innov tive
start here
ADVANC D
SYNTHETIC
BASE STOCKS
lubricants
moving to synthetics isn’t a cha
Lubricant formulators are facing some of their toughes
llenges ever. Specifications and regulations never sto
changing. Demands for g eat r ngine efficiency and
performance are always increasing.That make today
the perf ct time to reformul te with advanced synthetic
base stocks from ExxonMobil Chemical. Star with our
diverse p rtf lio of innov tive low and hig viscosity
polya phaolefin, est r and alky ated naphth le base
stocks. Add ur global supply cap iliti s and experi nc
helping formulators to optimize the benefits of synth tic
formulations. Toge her let’s urn formulation challenges
into opportunities to innovate.
exxonmobilsynthetics.com
©2011 Exxon M bil Corporation. ExxonMobil and the ExxonM bil l g are trad marks f Exxon Mobil
.
1/13/ 2 : 7 PM
Fuels & Lub s International is a quarterly
p li t on that ch i l t l t t t
,
i
, l
i
t
a
iti i
t ie , it
i l f
n i
Pacific. Its co te ts re prot ted by international
copyright laws. Unaut i ed re
ti
distribution by prin , electro ic o other media is
st i tl
i it .
l
t
ti
l
F L A i t ., it ffi s
nt, cannot
b held li l f
i i f
ti i
t tl
obtained. The opinions expr ssed by the writers
do not reflect the opinion of the management.
V
b l h e r &
i
i
i
i Villena Amu
n
r night
J
K lly Th rnto
i
e i
B u s i n e s s D l p e n t O i
r
i
A
W e b
e l
L r R
M a r k e t i n g A s s i t a n t
i
i
A u l
s i ti
t s:
Prin :
sia U 89
t li
l
US$112
eri
S$134
:
t
lti
9
R
,
C. .
il i
Wanchai, Hong
: +L Asia,
.
ll w t twitter.com/fuelsandlubes
ll
i
:
i
Innovative
start here
ADVANCED
l
nth
a
i
l
re facing some of their toughest
ll
i
i
l i
i
i
i
performance are always increasing.That makes today
i
l
i
i
ba
il
i
l
i
diverse portfoli of innovativ low
i
i
ity
l
l
l
l
l
l
l
ili i
i
l i
l
timize the
i
formulations. Together let’s turn formulation challenges
i
i i
i
exxonmobilsynthetics.com
11 Exxon Mobil Corporati
.
il
t
il l
r tr
r f
il
/ / :
Contributors
Lacy Rose
Is an attorney nd freelanc writer based in Michigan. She attended
Thomas M. Cooley Law School. Her law practice focuses on business
and individual financial health. She has written many articles and
blogs in the areas of law, finance and investment.
Lacy Rose常驻密歇根，是一名律师和自由作者。她就学于
Th mas M. Cooley法学院。她的执业经验集中在企业和个人
金融健康领域。她就法律、金融和投资主题写作了多篇文章及
博客。
FUELS & LUBES INTERNATIONAL
Volume 20 Issue 2
46
Giovanni di Noto
Director of Strategy
The R.W. Walker Company
Adver tising Sales
Glenn Victor Denton
Projec Manager
Blaine Cristopher Denton
Assistant Editor
Herbert Wang
Alfred Wo g
Translat r
Misty Stiles
Proofreader
Ionut Oproiu
Magazine Design
Ma r ie Ann Sa r to
Administrative Assistants
Fuels & Lubes International is quart rly publication that chronicles
the latest global trends, issues and developments in the fuels, lubricants
and additives industries, with special focus on Asia-Pacific.
Its contents are protected by inter ational copyright laws. U authorized
reproduction or distribution by print, electronic o other media
is strictly prohibited. Fuels & Lubes International and F&L Asia Ltd.,
its officers and management, cannot be held liable for any
misinformation inadvertently obtained. The opinions expressed
by the writers do not reflect he opin on f the management.
Annu
tes:
Print: US$99/year (single user)
PDF: US$498/year (corporate/multi-user)
F&L ASIA LTD.
9/F, Henan Building
19
.W. WALKER COMPANY
Mike Walker
Phone:
Cell: +1 310 339 7676
Fax: +
Jonathan Sismey
jonat
Phone: +1 845 987 8128
Cell: +1 646 220 2645
2
is a quarterly
he latest trends,
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rotected by international
orized reproduction or
ectronic or other media is
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ame:
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Innovative
start here
ADVANCED
SYNTHETIC
BASE STOCKS
lubricants
moving to synthetics isn’t a challenge, it
Lubricant formulators are facing some of the r toughe t
challenges ever. Specifications and regulations never stop
changing. D mands for greater engine efficiency and
performa ce ar alw ys increasing.That makes today
the perfect time to r formulate with advanced synthetic
base stocks from Exxo Mobil Chemical. Start with our
diverse portfolio of innovative low and high viscosity
polyalphaol fin, ester and alkylated napht alene base
stocks. Add our globa supply capabil ti s and experience
helping formulators to optimize the benefits of synthetic
formulations. Together let’s turn formulation challenges
into opportunities to innovate.
exxonmobilsynthetics.com
©2011 Exxon Mobil Corporation. ExxonMobil and the ExxonMobil logo are trademarks of Exxon Mobil Corporation and/or its affiliat
ON
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Pacific.
y international
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str
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anagement, cannot
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Nwp
I ovative
start here
ADVANCED
SYNTHETIC
BASE S OCKS
lubricants
moving to synthetics isn’t a ch
Lubricant formulators are facing some of their toughes
challenges ever. Specifications and regulations nev r s
changing. Demands for gre ter engin efficiency and
performance are always increasing.That makes today
the perfect time to ref rmulate with advanced syntheti
base stocks from ExxonMobil Chemical. Start with our
diverse portfolio of in ovative low nd high viscosity
polyalphaolefin, ester and alkylated naphthalene base
stocks. Add our g obal supply capabilities and experie
helping for ulators to optimize the benefits of syntheti
formulations. Together let’s turn formulation challenges
into opportunities to innovate.
exxonmobilsynthe ics.com
©2011 Exxon Mobil Corporation. ExxonMobil and the ExxonMobil logo are trademarks of Exxon M
TD.
1/13/12 1:27 PM
Fuels & Lubes In
erly
publication that chronicles the lat st rends,
issues and develo
lubricants
and d itive ndustries, with special focus on Asia-
Pacific. Its c
ernational
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Nwp
Inn vative
start here
ADVANCED
SYNTHETIC
BASE STOCKS
lubricants
moving to synthetics isn’t a chal
Lubricant formulator are facing some of their toughest
challenges ever. Specifications and regulations never sto
changing. Demands for g ater ngine ef ciency and
perfo mance are always increasing.That makes today
the perfect time to reformulate with advanc d synthetic
base tocks from ExxonMobil Chemical. Start with our
diverse portfolio of innovative low and hi h viscosity
polyalphaolefin, ester and alkylated naphthalene base
stocks. Add our global supply cap bilities and experienc
helping formulators to optimize the ben fits of synthetic
formulations. T gether let’ turn ormulation challenges
into opport nities to innovate.
exxonmobilsynthetics.com
©2011 Exxon M bil Corporati n. ExxonM bil and the ExxonM bil l go are tr demarks of Exxon M bil C
.
1/13/ 2 :27 PM
l
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©2011 Exxon Mobil Corporation. ExxonMobil and the ExxonMobil logo are trademarks of Exxon Mobil C
/ / :
Contributors
FLI_Q2_2014_FA_FNL_RVSD.indd 46
4/5/14 9:29:25
FUELS & LUBES INTERNATIONAL
Volume 20 Issue 2
46
Vicky Villena-Dento
Publisher & Editor-in- Chief
Gi vanni di Noto
Director of Strategy
The R.W. Walker Company
Adver tising S les
Glenn Victor Denton
Project Manager
Blaine Cristopher De to
Assistant Editor
H rbert Wang
Alfred Wong
Translat r
Misty Stiles
Proofreader
Magazine Des g
K im Mi l ne
Ma r ie Ann Sa r to
Administrative Assistants
Fu ls & Lubes Internat onal is a qu rterly publicatio th t chronicles
the latest global trends, issues and developme ts in the fuels, lubricants
and additives industri s, with special focus on Asia-P cific.
Its contents are protected by i erna io al copyright laws. Unauthorized
reproduct n or distribution by pr nt, electronic or other media
is strictly prohibited. Fuels & Lubes Int rnational and F&L Asia Ltd.,
its officers and management, cannot be held liable for any
misinformation inadvertently obtained. The opinions expressed
by the writers do not reflect the opinion of the management.
An
tes:
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hone: +852 3183 4143
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THE R.W.
Y
Mike Walker
mike@r
Phon : +1 925 648 3101
Fax: +1 213 232 3245
Jonathan Sismey
Cell: +1 646 220 2645
12
nal is a quarterly
icl the latest trends,
nts in the fuels, lubricants
and additives industries, with special focus on Asia-
e protected by internatio al
copyright laws. Unauthorized reproduction or
distribution by print, electronic or o r media is
& Lubes International and
s and m nagement, cannot
be held liable for any misinformation inadvertently
obtained. The opinions xpressed by the writers
do not ref ect the opi on of the management.
Vicky Vill na-Denton
P u b l i s h e r & E d i t o r - i n - C h i e f
Cristine Villena Amurao
Hank Hogan
Cheryl Knight
Jero n Lo ye
John Moore
Kelly Thornton
C o n t r i b u t o r s
Maria Cecilia Reyes
B u s i n e s s D e v e l o p m e n t O f f i c e r
ssica Esperidion
H R A s s i s t a n t
Albert Gaya
W e b D e v l o p e r
Laarni Rey
s i s t a n t
Mirma Madro a
O f f i c e A s s i t a n t
Chili Dogs
M a g a z i n e D e s i g n
es:
Print:
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and Africa US$134
Corpora e (multi-user) US$498
Room 2611-12, 26/F
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ndl bes
Follow our LinkedIn page: F+L Asia
dex
Client:
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Product:
Synthetics (SY )
Job #:
M11EC001
Ad #:
207
Headline:
movingtosynthetics....
Visual:
Charlie
Space/Color:
Fullpagebleed-4/C
Publication:
Fuela&Lubes
Bleed:
8.75”x11.25”
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Live:
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Font Family:
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gNwp
Innovative
start here
ADVANCED
SYNTHETIC
BASE STO KS
lubricants
moving to synthetics is ’t a chall n e, it
Lubricant for ulators are facing some of their toughest
challenges ver. Sp cifications and regulations nev r stop
changing. Demands fo greater engine effi iency and
performance are always increasing.That makes today
the perfect time to ref rmulate ith advanced synthetic
base stocks from ExxonMobil Chemical. Start with our
divers portf lio of inn vative low and high viscosity
polyalphaolefin, ester and alkylated n ph hale e base
stocks. Add our global supply capabilities and experience
helping f rmulators to optimize the b nefits of synthetic
formulations. Together let’s turn formulation challenges
into opportunities to innovate.
exxonm bilsynth tics.com
©2011 Exxon Mobil Corporation. ExxonMobil and the ExxonMobil logo are trademarks of Exxon Mobil Corporation and/or its affilia
ION
L
ND TRADING LTD.
1/13/12 1:27 PM
Like our page: F&L Asia Ltd.
Follow us on twitter: @fuelsandlub s
Follow our LinkedIn page: F+L Asia
Fuels & Lubes Inter ational is quarterly
public
st trends,
issues and developments in the fuels, lubricants
and additives industries, wi h special focus on Asia-
Pa
d by international
cop
reproduction or
distribution by print, lectronic or othe media is
stri
bes Inte ational and
&L Asia Ltd., its officers and management, cannot
be held l able for any isinform tion ina vertently
o
d by the writ rs
do not reflect the opinion of the management.
Jeroen Looy
John Moore
Kelly Thornton
C o t r i b u t o r s
Maria Cecilia Reyes
B u n e s s D e v e l o p m e n t O f f i c e r
Jessic Esperidion
H R A s s i s a t
Albert Gaya
W e b D e v e l o p e r
Laarni Rey
M a r k e t i n g A s s i s t a n t
Mirma Mad ona
O f f i c e A s s i s t a n t
Chili Dogs
M a g a z i n e D e s i g n
S$89
Australia and New Z aland US$112
A
fric US$134
PDF:
Corporate (multi-user) US$498
F&L ASIA L
Room 2611-12, 26/F
C.C. Wu Buildi g
302-308 Hennessy Road
Wanch
ax: 852 3753-512
Like our pag : F+L Asia, Inc
Follow us at twitter.com/fu lsandlubes
Follow our LinkedIn page: F+L Asia
Client:
Exxonmobil Chemical (EXMC)
Product:
Synthetics (SYN)
Job #:
M11EC001
Ad #:
207
Headline:
moving to synthetics....
Visual:
Charlie
Space/Color:
Full page bleed - 4/C
Publication:
Fuela & Lubes
In ovative
start here
ADVANCED
SYNTHETIC
BASE STOCKS
lubricants
moving to sy t etics isn’t a ch
Lubricant formulat rs are facing some of their toughe
challenges ever. Specifications and regulations never
changin . D mands for greater e gine efficiency and
performance a lways increas ng.T at makes tod y
the perfect t me to reformulate with advanced syntheti
base stocks from ExxonMobil Chemical. Start with ou
diverse portfolio of innovative low and high viscosity
polyalphaolefin, ester and alkylated naphthalene base
stocks. Add our g obal supply capabilities and experie
helping formulators t optimize the benefits of synthet
formulations. Together let’s t rn formulation challenge
into oppor unit es to innovat .
exxonmobilsynthetic .com
©2011 Exxon Mobil Corporation. ExxonMobil and the ExxonMobil logo are trademarks of Exxon M
TD.
1/13/12 1:27 PM
Fuels & Lubes International is a qu rterly
publication
ends,
issue and developments i the fuels, lubri ants
and ad tives indust ies, with special f cus on Asia-
Pacifi
international
copyrig
oduction or
distribution by print, electronic or other media is
strictly
nternatio al and
&L Asia Ltd., i s officers nd man gement, cannot
be held liable for any misinforma ion ina vertently
obtain
the writers
do not reflect the opinion of the management.
Jeroen Looye
John Moore
Kelly Thornton
C o n r i b u t o r s
Maria Cec lia Reyes
B u s i n e s s D e v e l o p m e n t O f f i c e r
Jessica Esperidion
H R A s s i t a n t
Albert Gaya
W e b D e v e l o p e r
Laarni Rey
M a r k e t i n g A s s i s t a n t
Mirma Madrona
O f f i c e A s s i s t n t
Chili Dogs
M a g a z i e D e s i g n
Australia and New Zealand US$112
Americ
US$134
PDF:
Corporate (multi-user) US$498
F&L ASIA LTD.
Room 2611-12, 26/F
C.C. Wu Building
302- 08 Hennessy Road
Wanchai,
ax: 852 3753-5122
Like o r page: F+L A i , Inc.
Follow us at twit er.com/fu lsandlubes
Foll w our LinkedIn page: F+L Asia
Client:
Exxonm bil Chemical (EXMC)
Product:
Synthetics (SYN)
Job #:
M11EC001
Ad #:
207
Headline:
moving to synthetics....
Vis al:
Charlie
Space/Color:
Full page ble d - 4/C
Publication:
Fuela & Lubes
Bl
Tri
Liv
Gu
Innovative
start her
ADVANCED
SYNTHETIC
BASE STOCKS
lubricants
moving to synthetics isn’t a cha
Lubricant formulators are facing some of their toughest
challenges v r. Specifi ations and regulations ev r sto
changi g. D mands for gre ter ngi e efficiency nd
perfo mance are always incr as ng.That makes today
the perf ct t me to reformulate with advanced synthetic
base stocks from ExxonMobil Chemical. Start with our
diverse portfolio of innovative low and high viscosity
polyalphaolefin, ester and alky ated naphth len base
stocks. Add ur global supply cap bilities nd experienc
helping formulators to optimize the ben fits of synthetic
formulations. Together let’s turn formulation challenges
into opportunities o innovate.
exxonmobilsynthetic .com
©2011 Exxon M bil Corporati n. ExxonM bil and the ExxonM bil l go are tr demarks of Exxon M bil
.
1/13/ 2 : 7 PM
l
t
ti n l i qua t l
li ti n
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1/13/12 1:27 PM
Contributors
FLI_Q2_2014_FA_FNL_RVSD.indd 46
4/5/14 9:29:25
Alfred W ng
Has covered the petrochemical and various m nufacturing industries in China
for more than two decades. He was formerly edito ial director at ICIS China, chief
editor at RingierTrade Media andmanaging editor at Adsale.
Alfred Wong一直从事中国石油业及其他制造业的报道工作，已长达
20多年。之前，他曾担任ICIS中国的总编辑、Ringier Trade Media的
主编、Adsale的执行编辑。
Hank Hogan
With family roots going back gener tions i East Texas, home to the number on
producing oil field in the U.S., Hank has a long association with the petroleum
industry. After a detour through semiconductor engineering, he became a writer,
focusing on technology, engineering and science.
Hank的家族在德州东部生活了好几代，那是美国最大的油田所在，
因此他与石油行业有着悠久的渊源。他曾在半导体工程领域工作，后
成为一名作者，专注于技术、工程和科学。
Vicky Vill na-D nton
Publisher & Editor-in- chief
Giovanni di Noto
Direc tor of Strategy
The R.W. Walker C mpany
dver tising Sales
Glenn Vict r Denton
Projec t Man ger
Herber Wang
Alfred Wong
Tran lators
Proofreader
Ionut Oproiu
Magazi
K im Mi l ne
Ma r
Admi
nts
es
utube.com/user/fuelsandlubesasia
Fuels & L
ly
publication
trends,
issues and developments in the fuels, lubrica ts
and additiv
focus on Asia-
Pacific. Its contents are protected by international
copyright laws. Unauthorized reproduction or
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Innovative
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ADVANCED
SYNTHETIC
BASE STOCKS
lubrican s
moving to synthetics isn’t a ch
Lubricant formulators are facing some of their tou hest
challenges ever. Specifications and r gulations never st
chan ing. Demands for greater engin fficiency and
pe formance are alw ys increasing.That makes today
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helpin formulato s to opti ize the benefits of synthetic
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int opportunities to innovate.
exxonm bilsynthetics.com
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Ad #:
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Innov tive
start here
ADVANCED
T ETIC
ST KS
lubricants
moving to syntheti s is ’t a c
Lubricant formulators are faci g some of their tough
challe ges ever. Specifications and regulations neve
changing. D mands for greater engine efficiency an
performance are always increasing.That makes toda
the perfect time to reformulat with advanc d synth
base stocks from ExxonMobil Chemical. Start with o
diverse portfolio of innovative l w and high viscosity
polyalphaolefin, ester a d alkylated n pht al
bas
stocks. Add our gl bal s pply c pabilities and exper
helping formula rs to ptimize the b n fits of synth
formulations. T gether le ’s turn formulation challeng
into opp rtu ities to innovate.
exxonmobilsynthetics.com
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moving to ynthetics isn’t a ch
Lubricant formulators are f cing some of their toughest
challenges ever. Specifications and regulations eve s
changing. Demands for greater engine effic ency and
erf rmance are always increasing.That mak s tod y
the p rfect tim to reformulate with advanced synth ti
base stocks from Exxo Mobil Chemical. Start wi our
div rse portfolio of innovative low and high viscosity
polyalphaolefin, e ter and lkylated naphthalene base
stocks. Add our global supply capabilities and experie
helping formulat rs to opti ize the benefits of syntheti
formulati ns. Together let’s turn formulation challenges
into opportunities to innovate.
exxonmobilsynthetics.com
il r oration. E xonMobil and the ExxonMobil logo are trademarks of Exxon Mo
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