Vibra launches API SQ lubricants for hybrid vehicles

Vibra Energia has introduced its new Lubrax Top Auto line of lubricants, developed specifically for hybrid vehicles and compliant with the new API SQ/ILSAC GF-7 specification.

The API SQ engine oil product line also marks the debut of Lubrax’s rebranding effort, featuring a modern visual identity and tiered packaging system designed for greater consumer clarity. The redesign retains the iconic green and yellow palette but introduces new typography and colour contrasts to reflect performance and innovation.

“The launch reinforces our pioneering spirit and commitment to innovation in the lubricants market,” said Juliano Prado, executive vice president of B2B sales at Vibra. He noted that the new line combines superior performance, sustainability, and cutting-edge technology, solidifying Vibra’s leadership position.

The Lubrax Top Auto synthetic range includes 0W-20 SQ and 5W-30 viscosity grades, with benefits such as:

• Enhanced fuel economy of up to 5%
  
• Improved cold start performance
  
• 70% better corrosion protection
  
• 10% higher cleaning efficiency versus API SP
  
• Specific formulation for hybrid engines, including start-stop systems
  
• Backward compatibility with API SP, SN+, and earlier specifications

In preparation for the new specification, Vibra collaborated with experts across the value chain and tailored its product development to local driving conditions. The updated packaging, available from July, will incorporate detailed technical information and support Vibra’s planned expansion in the Latin American market.

Vibra Energia is a leading Brazilian energy company headquartered in Rio de Janeiro. Established in 1971 as Petrobras Distribuidora, it was a subsidiary of Petrobras until its full divestiture in 2021, after which it was rebranded as Vibra Energia. 

Vibra Energia is publicly traded on the B3 stock exchange under the ticker symbol VBBR3. Vibra owns Latin America’s largest lubricant manufacturing facility and distributes its products nationwide through a network of more than 8,000 fuel stations.

As of 2024, Vibra Energia—through its Lubrax brand—is among the top three lubricant suppliers in Brazil, holding a market share of approximately 17.2%.

Its ecosystem includes companies such as Comerc, Evolua Etanol, and EzVolt, reflecting its investment in decarbonisation and renewable energy.