Veedol taps International Motor Trading Agency in Bahrain

Veedol International has announced a partnership with International Motor Trading Agency W.L.L, a division of Khalil Ebrahim Kanoo W.L.L. in Bahrain, for its Veedol-branded lubricants.

Annual lubricants consumption in Bahrain is estimated at more than 18 million litres, with automotive lubricants representing nearly half. The market is expected to grow by about 3 to 4% per annum.

“The entire range of Veedol motor oil will soon be available across the country through our network of channel partners and backed by a full-fledged sales and service team,” said Suzan Salman Kanoo, president, International Motor Trading Agency W.L.L.

“The partnership with Veedol comes in line with our strategy, to expand our offering of high quality lubricants in the automotive and industry sector and to offer a wider choice of products, value for money at competitive prices,” added K. N. Singh, vice president, International Motor Trading Agency W.L.L

“We are extremely proud to be associated with International Motor Trading Agency (Khalil Ebrahim Kanoo W.L.L) a highly trusted name in Bahrain, bringing with it over eight decades of experience in the automobile industry,” said Arun Kumar, vice president, Middle East, Africa and Americas at Veedol International.

The Khalil Bin Ebrahim Kanoo group is also the agent for Mazda, Proton, Geely and Goodyear Tyres in the country.

Manufactured in Canada, the United Kingdom, Netherlands, India and the United Arab Emirates, Veedol-branded lubricants are now available globally.