The Hague to ban fossil fuel ads in public spaces by 2025

In a global first, The Hague in the Netherlands will ban advertisements promoting fossil fuels and other high-carbon services in outdoor public spaces starting January 1, 2025. This move marks a major step in the city’s effort to become climate-neutral by 2030.

Approved by the Municipal Council of The Hague, the ban applies to street advertising, including billboards and freestanding digital displays. The decision reflects the city’s growing commitment to fighting climate change by reducing the promotion of products and services that significantly contribute to carbon emissions.

Jordy Kruse, a spokesperson for the council, confirmed that two proposals were passed. “The first informs advertising agencies that fossil fuel advertising will no longer be allowed, while the second enforces a complete ban on such ads in public spaces.”

The legislation mirrors the restrictions placed on tobacco advertisements in many parts of the world due to their harmful effects on public health. Environmental advocates argue that fossil fuel advertisements should be similarly restricted due to their role in promoting activities harmful to the planet.

This measure follows the call made by UN Secretary-General António Guterres earlier this year, urging countries to ban fossil fuel advertising, referring to the sector as the “godfathers of climate chaos.”

Leonie Gerritsen, a council member representing the Party for Animals and the originator of the proposal, expressed hope that other cities would follow suit in fighting climate change by limiting public exposure to fossil fuel advertisements.