Sherco and Motul sign global partnership
Sherco, the fastest growing motorcycle manufacturer in the all-terrain market, announced its new partnership with Motul, a world market leader in lubricants for motorcycles. It is an exceptional 360 degree partnership which brings Motul and Sherco together for competition, first fill, service fill and manufacturing products.
Racing Partnership
Developed specifically for Motul competition, Sherco will supply its best-seller 300V Factory Line, as well as the entire range of Powersport and MC Care products. This partnership will include all the national and international competitions in which Sherco factory riders are engaged, such as the Dakar, the Enduro GP, the international Enduro Extreme races, the Trial GP, the XTrial and many others.
First Fill Partnership
The new motorcycles produced by Sherco will be distributed with 100% Motul fluids including Motul 7100 synthetic oil, and engine coolant. Motul is recognized for the reliability and high performance of its entire range of products for motorcycles and will be an added advantage for all Sherco enduro, cross country, trial and 50cc models.
Service Fill Partnership
Sherco, whose international presence is rapidly increasing through its network of importers and distributors, will recommend Motul for maintenance and cleaning products for its motorcycles. Motul offers a wide range which will allow the rider of a Sherco motorcycle to maintain his 2T or 4T engine: gearbox oil, engine oil, 2T mixture oil, grease for the air filter, cleaning and lubricating the chain, brake and coolant, fork oil and cleaning products.
Industrial Partnership
Sherco production plants will now use products from MotulTech’s industrial lubricants department. These high-tech industrial lubricants have been developed and manufactured specifically for the machining and lubrication of all industrial equipment.
The objective for Sherco is to have a wide and complete range of products, suitable for all stages of its production. Motul, in accordance with its concept “Casted, Drilled, Filled” meets this need, with a global solution from creation to the final product.
“We have got to know Motul very well through our involvement in the Dakar and it was clear that our philosophy, our core values and approach was very alike, so they are a perfect partner for us on a wider scale. Motul’s quality, originality and racing-led development has proved itself over 160 years now and, for a relatively young company such as Sherco, this experience and wisdom is invaluable,” said Sherco managing director Thomas Teissier.
“We are delighted to announce this new partnership with a brand which is as young and flourishing as Sherco. Its values of family-led management, innovation and performance are those very much in common with our own at Motul, and of course we also share a real passion for racing. We have no doubt that this partnership will very quickly produce results both on track and through our distribution network,” said Thierry Quilan, president of the management board of Motul.
Sherco is experiencing unprecedented development in the all-terrain motorcycle industry. The success of its 39 models of enduro, cross-country, trial and 50cc motorcycles that are sold in more than 66 countries and the races and championships they have won all over the world against the biggest brands are the keys to this success. Sherco now also offers the best-equipped series of motorcycles on the market. Since 1998 and their first trial bike, Sherco has always surrounded itself with the best partners to innovate and gain performance.
