Shell announced that a new and improved formulation of its premium gasoline, Shell V-Power® NiTRO+, was launched on 20 May in the U.S.A. from coast to coast.

This new formulation is engineered with four levels of defense against gunk, wear, corrosion and now friction to help keep your engine running like new. It’s the brand’s best, most advanced fuel ever, the company said.

Shell V-Power® NiTRO+ now includes the brand’s proprietary technology to help reduce friction in your engine and improve efficiency.

To celebrate the new fuel formulation, Shell is also rolling out a bold new national campaign called “Fuel for Thought” to challenge consumers to “unthink what they think they think” about premium fuels.

“We wanted to create our best premium fuel ever, engineered to help keep engines running like new. We know this is especially important since research shows people are keeping their cars longer than ever, paired with the fact that a larger number of new cars sold are premium recommended or required,” said Dan Little, general manager, North America Marketing, Shell Oil Products US. “Not all fuels are created equal, and we want to make sure drivers know the difference.”

As part of the fuel launch, The Shell Great Gas Giveaway will offer consumers more than USD1 million worth of prizes to new and existing Fuel Rewards® Program members. Fuel Rewards members will be automatically entered to win, including the grand prize of free fuel for a year, which will be awarded daily to four lucky winners. This promo is available until 1 September 2019.

Customers earn one entry for each regular-grade or mid-grade fuel purchase and four entries when they purchase Shell V-Power® NiTRO+. For more information on The Great Shell Gas Giveaway, including terms and conditions, visit shell.us/win.

Shell V-Power® NiTRO+ is America’s best-selling premium gasoline brand and can be found across the country at approximately 13,000 Shell-branded stations.