Shell tops global lubricants market for 17th consecutive year

Shell has once again solidified its position as the world’s leading supplier of finished lubricants, marking its 17th consecutive year at the top.

According to the latest Kline report, Shell has maintained a global market share of 11.6%. The company’s sales are almost evenly distributed across its three main segments: 35% in consumer automotive, 33% in industrial, and 32% in commercial automotive. This balanced performance underscores Shell’s diverse and robust market presence.

Jason Wong, global executive vice president of Shell Lubricants, expressed his enthusiasm: “Retaining our status as the number one global supplier of finished lubricants is a testament to our focus on delivering the right solutions for friction and thermal management. Our aim is to support the world’s progress reliably, efficiently, and sustainably. As we transform our business, we are not just the leading global lubricants supplier of today but are evolving to become the leading lubricants and fluid solutions provider of tomorrow.”

Investment in premium products

Shell’s sustained leadership is attributed to its continuous investment in premium and differentiated products. Renowned brands like Shell Helix passenger car oil, Shell Advance motorcycle oil, Shell Rimula truck and heavy-duty oils, and Shell Tellus and Shell Gadus industrial oils are preferred in many major markets.

Shell was among the first to launch an E-Fluids portfolio in 2019, enhancing the efficiency, safety, and sustainability of electric vehicle (EV) powertrains globally. Beyond EVs, Shell has expanded its range to include immersion cooling fluids for data centres, pushing the boundaries of performance and sustainability.

Sustainable solutions and net-zero goals

Aligning with Shell’s target of becoming a net-zero emissions energy business by 2050, the Lubricants Division plays a crucial role in delivering more sustainable solutions. Efforts include developing sustainable packaging, circular solutions, and a range of biodegradable products, helping customers reduce their carbon footprint.

Looking ahead, Shell is focused on maintaining its market leadership by continuing to innovate and adapt to the evolving needs of the lubricants market. The company’s strategy is geared towards not only leading today’s market but also shaping the future of lubricants and fluid solutions.