Shell launches engine oil for three wheelers in India
Shell Lubricants India announced the launch of Shell Engine Oil for three wheelers. The three–wheeler segment plays a critical role in India’s mobility needs by providing last-mile connectivity.
Speaking at the product launch on July 15, Debanjali Sengupta, country head, Shell Lubricants India, said, “At Shell, we believe in a glocal approach, where we bring the best of our global knowledge and resources to curate indigenous offerings in line with local customer needs. Our three-wheeler engine oil is the best example of championing this approach where Shell India has led the development of this product and opened opportunities for its global markets to adopt it.”
“With Shell’s three-wheeler engine oil, we hope to address the needs of the Indian auto-drivers who play a critical role in urban transport, especially last-mile connectivity.”
Three-wheeler drivers in India have been facing multiple challenges regarding Indian roads, traffic and weather conditions. To address problems such as overheating of the engine and the increased cost of maintenance, Shell has developed a customized engine oil which comes with Active Cleansing Technology that keeps the engine clean and protected at high temperatures, thereby, extending engine life.
The engine oil is multi-fuel applicable for CNG, LPG, petrol and diesel engines. The product has been launched nationwide in India pan-India in two pack sizes (1 litre and 500 ML).
According to India’s Federation of Automobile Dealers Associations (FADA), three-wheeler registrations in Fiscal Year (FY) 2021 were down 64.12% at 258,174 units, compared to 719,594 units in FY 2020 due to the Covid-19 pandemic.
