Shell introduces carbon neutral lubricants in Middle East

Shell recently launched its portfolio of carbon neutral lubricants in the Middle East. Shell’s lubricants  portfolio is developed for applications across a range of products, from passenger cars to heavy -duty diesel engines for industrial sectors.  

Customers in key markets across the Middle East, including the United Arab Emirates (UAE), Qatar, Kuwait and Bahrain will  now have access to carbon neutral Shell Helix Ultra Lubricants, which offer consumers a more  sustainable choice of motor oil, without compromising high performance and engine protection. Shell Rimula R6 series premium engine oils, which are now also available as a carbon neutral  product option, are primarily used for heavy-duty diesel engine oil applications and original  equipment manufacturers (OEMs).  

“At Shell, maintaining responsible operations is an integral part of our business. Our firm  commitment to become a net-zero emissions energy player in step with society and our customers remains central to our growth strategy. The world is going through a significant shift; these  transformational changes have now dictated that businesses across key sectors must re-evaluate  how they operate and identify ways to reduce their net carbon footprint.” said Haytham Yehia,  general manager, Shell Lubricants Middle East. 

“As the world’s leading lubricants player, we are pleased to bring our cutting-edge carbon neutral  product portfolio to the region; to allow consumers, and industrial customers to benefit from  improved engine performance, enhanced fuel efficiencies, while offsetting their carbon emissions,” Yehia said. 

Shell’s expansion plans not only ensure product availability in the region but is a step towards  realizing its commitment to achieving a lower-carbon future. Shell plans to offset annual  emissions of more than 200 million litres of advanced synthetic lubricants and plans to  compensate approximately 700,000 tonnes of carbon dioxide equivalent (CO2e) emissions per  year — which is equivalent to taking more than 340,000 cars off the road for one year.

Shell’s comprehensive portfolio of carbon neutral lubricants are now available in key markets across  Europe, Asia-Pacific, the Middle East and North America and are also part of a physical showcase at  Shell’s presence in the Netherlands Pavilion located at the Sustainability District at the Expo 2020 Dubai.  Expo 2020 Dubai runs until March 31, 2022.

Since 2016, Shell has reduced the carbon intensity of its lubricants manufacturing by more than 30%. More than 50% of electricity used in its lubricant blending plants are also being derived from renewable  sources. Shell is also reducing packaging waste from lubricants products at scale by increasing  the use of recycled materials and exploring more sustainable packaging solutions across its supply  chains.