Shell India launches Shell Advance Fuel Save 10W-30 engine oil

Shell, the global market share leader in finished lubricants, has launched Shell Advance Fuel Save 10W-30 engine oil at a virtual event in India.

Shell Advance Fuel Save 10W30 is engineered to enhance fuel economy and save money. The product provides savings of approximately INR2,500 (USD32.81) annually for daily riders who clock higher running hours or longer distances. Shell claims consumers can ride an additional 5 kilometres per litre on the same amount of fuel and minimize their operating cost.

The unveiling of the fuel save pack is a part of Shell’s larger customer centric campaign – Shell Advance Outriders Trail. The campaign is the extension of the lubricant brand’s promise to its bikers to relentlessly pursue their passion for biking, irrespective of the challenges, the pandemic-related uncertainty and the changing world dynamics that have impacted fuel prices. This campaign not only honors bikers’ love for riding, but also rewards their spirit by giving a chance to three lucky bikers to try this new product themselves while riding with India’s top professional bikers.

Speaking at the product launch, Debanjali Sengupta, country head of Shell Lubricants India, said, “As the world’s leading lubricants supplier, we are driven by market demand, detailed insights, and the commitment to deliver high quality products suited to our consumers’ evolving needs. This product is a solution for value-conscious daily bike riders for whom mileage or reducing the running cost is an important consideration amidst rising fuel prices. At Shell, it’s our priority to reduce carbon emissions through sustainable solutions. Our new product, Fuel Save is expertly engineered to give extended fuel economy to our consumers and contribute to sustainability by reducing per kilometer fuel consumption.”

Shell Advance Fuel Save is a superior fully synthetic product made of pure plus technology that brings cost economy by improving bike mileage to unleash the maximum potential of the bikes. The Shell Advance Outriders Trails campaign has been created to offer riders an avenue to share an exciting biking experience while using the Fuel Save product and allows them to share their experiences alongside celebrated influencers—Biker for Good, Story on Wheels and Gowtaman. Scheduled from May onwards, the expedition will cover several popular trails including Delhi-Spiti, Thane-Malvan and Chennai-Himachal. 

With Shell’s global, cutting-edge formulation, Advance Fuel Save has been introduced in India in the 10W30 viscosity grade, which meets the American Petroleum Institute (API) SN and Japanese Automotive Standards Organization (JASO) MA2 specifications. 

Shell Advance Fuel Save 10W-30 is formulated with Shell PurePlus™ base oils from gas-to-liquids (GTL), designed to give an extra mileage of 5 kilometres per litre of fuel. Its technology enables high-temperature protection and no power loss at the end of 12,000 kilometres. Shell says its product keeps pistons and engines clean and provides superior wear protection while retaining horsepower. 

Priced at INR670 (USD8.80) per litre, the engine oil is available in one-litre packs across markets in India.