Sandeep Mahajan joins Assurance Intl as executive chairman

Assurance Intl Limited, a leading manufacturer and licensee of automotive products, has announced the appointment of Sandeep Mahajan as its new executive chairman. With more than 35 years of leadership experience, including a tenure as chairman and managing director of Goodyear India Limited, Mahajan brings a wealth of expertise to the role.

Renowned for his ability to drive profitability and innovation, Mahajan has a proven track record of successfully launching global consumer brands in markets across North America, the UK, Southeast Asia, and India. His leadership at Goodyear India saw the transformation of its Farm business, positioning it in the premium segment and achieving market leadership. He also scaled the Mining (OTR) and Consumer business, earning accolades from industry leaders like Mahindra and John Deere.

Commenting on his appointment, Mahajan said: “I am excited to be joining Assurance Intl Limited at such a pivotal moment in its journey. The company’s dedication to customer focus, innovation and sustainability, resonates deeply with my own professional principles. Together, we will strengthen the company’s solid foundation and unlock new opportunities for rapid growth, global impact and stakeholders’ value.”

Rakesh Sharma, managing director of Assurance Intl Limited, welcomed Mahajan, stating,“His unparalleled expertise and proven track record will undoubtedly propel Assurance Intl Limited to greater heights. We look forward to his invaluable contributions as we embark on our next phase of growth and innovation.”

Assurance Intl Limited, known for its collaborations with global brands like Goodyear, Duracell, and ACDelco, continues to lead innovation across its automotive products, including lubricants, batteries, filters, and accessories. With plans to expand its presence in Asia, the Middle East, and Africa, the company is poised for significant global impact.