Episode 44: Matt Joyce on innovating for a sustainable future at HF Sinclair Lubricants

With 30 years of industry experience, Matthew (Matt) Joyce, Corporate Senior Vice President and President of HF Sinclair’s Lubricants & Specialities, has focused on driving innovation, operational excellence, and environmental stewardship across HF Sinclair’s operations.

HF Sinclair, headquartered in Dallas, Texas, U.S.A., produces a wide range of high-value products, including renewable diesel, jet fuel, and speciality lubricants. Its Lubricants & Specialities segment is among North America’s largest producers of white oils and Group III base oils, exporting to more than 80 countries and serving industries such as pharmaceuticals, personal care, construction, and mining. Notable brands under this segment include Sonneborn, Petro-Canada Lubricants, and Red Giant Oil.

Sustainability is at the core of HF Sinclair’s strategy. Products like SonneNatural, a 100% plant-based lubricant, exemplify the company’s commitment to reducing carbon emissions and supporting renewable feedstocks. These solutions meet growing global demand for environmentally friendly products while ensuring high performance and reliability.

The division also invests heavily in innovation, with advancements such as immersion cooling fluids for data centres and renewable lubricants. These efforts align with HF Sinclair’s vision to be a trusted global partner for sustainable solutions, helping businesses navigate regulatory pressures and achieve their environmental goals.

Looking ahead, HF Sinclair aims to expand its market presence in Asia and Africa while maintaining its leadership in innovation and sustainability. Joyce emphasises the company’s mission: “Our focus is on delivering innovative, sustainable solutions that create value for our customers while making a positive environmental impact.”