National Petroleum Corporation of Namibia (NAMCOR) has launched a new logo in preparation for its long awaited entry into the fuel retail market.

NAMCOR’s downstream strategy is to establish and secure strategically located fuels and lubricant distribution networks, as well as sales infrastructure to boost the company’s brand. The company will enter the market and roll out its retail strategy via organic and inorganic growth.

The key markets in Namibia are the central, coastal and the northern areas. NAMCOR will also roll out Integrated Energy Centres (IEC) to provide petroleum products in the rural areas.

The new NAMCOR Spiral logo is inspired by the 12-pointed sun on the Namibian flag as well as a mollusk known as a cephalopod. The colour orange was chosen as NAMCOR’s primary brand colour because orange is not used anywhere in the Namibian retail fuel market and connotes sunshine, enthusiasm, success and determination. The various shades of orange in the logo are also in reference to the beautiful sunsets Namibia has to offer.

“In the local retail fuel market orange is a colour that has yet to be captured by anyone thus it presents an opportunity for NAMCOR to own the colour,” a company statement said.

“The new brand was designed with versatility in mind such that it can be adapted to all aspects of NAMCOR’s business.”