Master Fluid Solutions promotes David Barned to senior VP

David Barned, vice-chairman and honorary treasurer of the Asian Lubricants Industry Association (ALIA) and chairman of the ALIA Professional Development Subcommittee, has been promoted to senior vice president and general manager of the North American Business Unit of Master Fluid Solutions, based in Perrysburg, Ohio, U.S.A.

Barned has worked at Master Fluid Solutions for nearly 30 years, driving  innovation and growth through roles that spanned marketing, supply chain management  and operations.  

Barned earned a BS at John Wiley Jones School of Business at the State University of New York and earned an MBA at Southern Methodist University’s Cox School of Business in Dallas, Texas.  

In addition to his role at ALIA, Barned also participates in the Association for Manufacturing Technology (AMT), Independent Lubricant Manufacturers Association (ILMA), Industrial Supply Association (ISA), Society of Manufacturing Engineers (SME), and the Society of Tribologists and Lubrication Engineers (STLE).

He began his career with Master Fluid Solutions in 1992 as a training specialist, helping  implement the company’s pioneering fluid management protocols. After a decade as a  district manager in both Indiana and Texas, Barned was promoted to director of  Business Development, where he used his unique insight into the industry to drive growth. 

In 2008, after two years working with the research and development team to transform  Master Fluid’s metalworking fluid product line, Barned transitioned to global marketing, where he  became instrumental in shaping the Master Fluid Solutions brand into a worldwide leader.  

Later on, he held positions as vice president of Global Marketing, global vice president of  Operations and Supply Chain, and general manager of the North American Business Unit.  

As senior vice president and general manager of the North American Business Unit,  Barned will continue shaping and executing strategies to further solidify Master Fluid  Solutions’ position as a global leader in metalworking fluid quality and innovation. 

“David Barned has been dedicated to the Master Fluid Solutions family for nearly three  decades, and his vision, drive, and talent have helped our company become what it is  today,” says President and CEO Dean Froney. “As we enter a new phase of growth, his  insight and leadership in the North American business unit are more needed than ever. We  are thrilled by the potential of what lies ahead.” 

Barned’s promotion comes as Master Fluid Solutions strengthens service to its customers  with the creation of focused business units in North America, China, Asia-Pacific, and Europe.