Lucas Oil rolls out QR codes across entire product line

Lucas Oil Products, based in Indianapolis, Indiana, U.S.A., announced the rollout of customer-centric QR codes across the entire lineup of Racing, Everyday Car Care, Motorcycle, Marine and Industrial products.

The new QR code smart packaging provides a simple and effective improvement to the customer experience, allowing the company to offer customers instant access to relevant product details, including:

1. Performance information
2. Complementary products
3. Environmental and ecological information
4. Disposal considerations
5. Formulation and chemical properties
6. Handling, transport, and storage information

“We are excited for Lucas Oil to be among the first in our industry to include QR codes on packaging across our entire product lineup,” said Morgan Lucas, president of Lucas Oil. “In addition to providing instant access to practical product information, we’re excited to expand the available information to include rich media and videos featuring our in-house experts and the many professional mechanics, race teams, detailers and everyday automotive enthusiasts who rely on our products every day.”

Founded in 1989 by Forrest and Charlotte Lucas, Lucas Oil Products was created with the simple philosophy of producing the best lubricants and additives. Today, Lucas Oil boasts more than 300 premium products, representing the largest variety of shelf products of any oil company in the United States with a distribution network across 48 different countries.

Lucas Oil’s commitment to motorsports includes long standing support for high profile regional and national racing series, and the distribution of exclusive motorsports content from across the globe via MAVTV, a Lucas Oil owned and operated television network. The company also serves as the exclusive oil and lubricant partner of Monster Jam®, the Dallas Cowboys, the Indianapolis Colts and Lucas Oil Stadium.Lo