Lubrizol brand refresh introduces new logo and tagline

Lubrizol Corp. has introduced an elevated brand expression, featuring a refreshed logo, a new tagline, and an enhanced visual identity. This evolution reflects nearly a century of innovation at the intersection of life and science, reinforcing the company’s commitment to delivering sustainable solutions that advance mobility, improve well-being, and enhance modern life.

Lubrizol Corp.’s President and CEO, Rebecca Liebert, said: “Our new tagline ‘Imagined for Life. Enabled by Science.™’ reflects the impact Lubrizol has on everyday life and the science that makes it possible. Our enhanced brand expression is backed by all the great things Lubrizol is revered for today, including our technical innovation, quality and collaborative partnership, delivered by an experienced and committed Lubrizol team.”

Lubrizol’s journey of innovation began in a small garage in Cleveland, where it developed its first automotive solutions to lubricate leaf springs on early motor vehicles. Ninety-seven years and thousands of patents later, the company continues to pioneer groundbreaking solutions that make a significant impact across various industries—from providing clean drinking water and enabling efficient transport to advancing modern infrastructure, supporting essential medicines, and enhancing a vast array of consumer products used daily.

Lubrizol operates in more than 100 countries through more than 50 sites worldwide, continuing to support both local and global markets.