LAUGFS launches new corporate brands for gas and lubricants businesses
LAUGFS Holdings, one of Sri Lanka’s largest diversified business conglomerates, has re-launched the corporate brands for its gas and lubricant businesses. The new logos will portray the company’s new aspirations within and outside the borders of Sri Lanka.
“The reinvention of our gas and lubricant logos symbolises the ever-evolving spirit of LAUGFS and our commitment to a continuous focus on building lasting trusted relationships by constantly finding ways to create value,” said W.K.H Wegapitiya, group chairman of LAUGFS.
“With the new face not only is LAUGFS investing for growth for the next decade but is also confident of capturing the full spectrum of the power and energy sector from gas, petrol, lubricant to renewable energy sources in Sri Lanka and regionally.”
LAUGFS’ new lubricants logo will convey the company’s goal of delivering products exceeding industry standards. The new logo was created drawing inspiration from the natural form of an oil drop and it will also symbolise the shape of Sri Lanka. The white area in the middle of the logo depicts the very heart of Sri Lanka, strongly positioning brand leadership with the softer curves around the oil drop showing a continuous and smooth flow, reflecting the drive for success, island-wide reach and the strong spirit in meeting the energy expectations of a relatively young nation.
Apart from the new logo, there will be new packaging for the different automotive segments (diesel, petrol and motorcycle). A novel “View Strip,” located at the bottom of the label shows the type of vehicle/application for each type of oil, which is considered a breakthrough feature in lubricant packaging in the country. A three-wheeler oil will also be introduced under the brand name of Actron.
The new brand ambassadors for lubricants will be Dilantha Malagamuwa, the country’s most successful international motorsports personality, and Ushan Perera, the racing champion, who has won many local “Champion Driver” awards. The new brand ambassadors for LAUGFS Lubricants also include local singing sensations Bathiya and Santhush.
The new LAUGFS Gas logo has been designed to represent the company’s strategic foundation. It draws inspiration from the flame of Liquid Petroleum Gas (LPG) and symbolises the shape of Sri Lanka, with the soft curves indicating continued quality and improvements for success. The yellow background in the logo conveys corporate stability, optimism and responsible corporate citizenship, while the blue flame represents the pure flame and efficient burn of LPG.
Having already expanded to Bangladesh, LAUGFS is committed to contribute not only to the local power and energy sector but also to the Sri Lankan economy.
LAGUFS Gas has recently invested in an LPG import/export terminal in the Magampura Mahinda Rajapaksa Port and has ventured into shipping and logistics, to assume a new role as an “energy exporter.”
Thilak De Silva, group managing director of LAUGFS, said that the “expansion will be able to offer more employment opportunities to Sri Lankans both here and overseas.”