Valvoline appoints brand ambassador

Valvoline said it has appointed Australian cricket team’s captain Ricky Ponting as the company’s brand ambassador. “Valvoline today stands for superb performance and reliability. The commanding and charismatic Ricky Ponting epitomizes the Valvoline brand’s ideology of high performance, reliability and leadership,” Valvoline Cummins Managing Director Naveen Gupta said in a statement. The company has also launched a new engine oil for four-stroke motorcycles, Champ 4T, the statement said. Valvoline operates in India through a joint venture with Cummins Sales and Services. (October 15, 2007)