Universal Lubricants' Eco Ultra FlexPak receives dual FPA Flexible Packaging Achievement Awards

Universal Lubricants, a leader in sustainable energy solutions, announced that its Eco Ultra Synthetic Blend Motor Oil FlexPak, developed in cooperation with Star Packaging Corp., received gold and silver awards at the Flexible Packaging Association’s (FPA) annual Flexible Packaging Achievement Awards Ceremony on February 26, 2013. The company’s 1-quart FlexPak received a Gold Award in Environmental and Sustainability Achievement and a Silver Award in Packaging Excellence.
As the nation’s first motor oil sold at retail in a sustainable, flexible stand-up pouch, the Eco Ultra FlexPak sets a new standard in U.S. motor oil packaging. Compared to conventional hard plastic bottles, the durable, lightweight FlexPak is made with 25% less material, and offers consumers a faster, easier and cleaner way to change their oil.
“Our Eco Ultra FlexPak has literally broken the mold in the retail motor oil marketplace,” said Jan Horsfall, Universal Lubricants’ chief marketing officer. “Consumers want to choose products that are good for the environment without sacrificing product quality and performance. Thanks to our partnership with Star Packaging, we have created a breakthrough product that embodies high performance, innovative design, and sustainability.”
Star Packaging Corp. produces the package for Universal Lubricants at facilities in Tampa, Fla. and Atlanta, Ga. The tough, three-layer Eco Ultra FlexPak features a pour-spout engineered by Innovative Packaging Network, that prevents the traditional glugs from bottles that cause splatters and spills. It has a polyethylene barrier that provides superior burst protection and seal strength required for the rigors of oil. A larger, 5.1-quart FlexPak will be available this year.
Universal Lubricants launched the Eco Ultra FlexPak in October 2012 at the Automotive Aftermarket Products Expo (AAPEX), where it won its first award for packaging innovation. The FlexPak also placed among the top three leading innovations in the home and garden product industry in a fourth quarter 2012 innovation survey on product packaging, and was named one of the top 10 packages in all product categories for the year.
Eco Ultra Synthetic Blend Motor Oil is made from high-quality re-refined base stock and blended with premium performance additives. It currently is available for sale at selected installers and service centers throughout the U.S.
(March 23, 2013)