Toyota strengthens initiatives for low carbon society

Japans Toyota Motor Corporation (TMC) unveiled an action plan for contributing to the realization of a low carbon society through initiatives in the areas of research and development, manufacturing and social contribution. TMC aims to help achieve sustainable mobility by using hybrid technology as a core means to reduce oil consumption and promote energy diversification in vehicles. In 2003, TMC introduced clean diesel engines featuring the Diesel Particulate-NOx Reduction system, and, in the fall of 2007, it introduced a new 4.5-liter V8 engine. Cumulative production of diesel engines passed the 20 million mark in February 2008. Hybrid systems are a core Toyota technology that can contribute to cleaner emissions, lower CO2 emissions and increased fuel efficiency. Toyota Motor Manufacturing, Mississippi, Inc. (TMMMS) is expected to begin production with an innovative production line around 2010. TMMMS is also actively promoting tree-planting activities as part of its effort to achieve a harmonious balance between the local community and the environment. (June 12, 2008)