Total, Rostamani sign distribution deal

Total Lubricants ME has appointed AW Rostamani Trading as the distributor of Elf lubricants in Dubai and across the Northern Emirates. Jacques Souplet, managing director of Total Lubricants ME and Khalid Al Rostamani, vice chairman of AW Rostamani Group and Michel I Ayat, CEO of AW Rostamani Trading signed an agreement in this regard. “Total is the fifth largest publicly-traded integrated oil and gas company in the world and therefore it is only fitting that we join with such a high profile partner as AW Rostamani to distribute Elf products,” said Souplet. With this new partnership and a globally powerful brand heritage, there is no doubt that Elf will emerge as a leading lubricant player in Dubai and the Northern Emirates,” he pointed out. Khalid Al Rostamani expressed delight at the agreement and being the official distributor of Elf lubricants in Dubai and the Northern Emirates. Both teams have put together an aggressive marketing campaign targeting all channels in retail and the service centre market. The Elf brand, synonymous with Formula 1 success, is recognised worldwide for its advanced technology and superior performance demonstrated through several Formula 1 and Moto GP wins. (June 21, 2009)