Suzuki strengthens brand with “Way of Life”

Indomobil Niaga International (PT IMNI), the sole agent of Suzuki in Indonesia, has been increasingly aggressive in boosting its brand amid the weakening of the domestic market. In anticipation of the recovery in 2009, it has launched the “Way of Life” campaign. The campaign aims to develop customers’ pride in owning a Suzuki vehicle. In developing such pride, the company is aggressive not only in developing new products but also in trying to build relationships with customers through social activities, creating environmental awareness and launching sports events. (November 27, 2008)