Spectro launches new website for Chinese customers

Spectro, Inc. has launched a Chinese website, dedicated to Spectro’s customers and prospects in China. “This is more than just a translation of our English site,” said Sandra Schiller, Spectro’s director of marketing. “It shares the English site’s content and style; however it has been designed with valuable input from our sales manager based in China, Alex Shi, and has differences in functionality. For example, some differences include a comprehensive product selection guide, an expanded download center where users can review brochures, data sheets, white papers, and product specifications. There is also an area for sales representatives to access for sharing marketing materials. Further, Chinese application references have been added to each market sector descriptions.”
 
“This is an important tool to support our sales and marketing efforts in China,” said Alex Shi. “It will help increase awareness of the Spectro brand in China and to qualify our expertise in fluid testing instrumentation.”
 
Spectro, Inc., one of the largest suppliers of oil and fuel analysis instruments to industry and military markets worldwide, specializes in analytical instrumentation and software for machine condition monitoring. Its industry clients include petrochemical, mining, power generation companies and commercial testing laboratories. Spectro Inc.’s extensive product line includes spectrometers for wear metal analysis, lubricant degradation and contamination analyzers, particle analysis instruments and complete turnkey systems for oil or fuel analysis laboratories, all managed by the SpectroTrack software platform.
For more information, go to www.spectroinc.com.cn. (January 7, 2013)