Shell survey says Pinoy drivers now more pro-active in saving fuel

Over three-quarters of Filipino drivers surveyed by Shell say they have become more pro-active fuel savers compared with 12 months ago, with nine out of 10 motorists saying they are willing to change their driving habits to save fuel, according to a Shell market research which looks into how drivers think, feel and do about fuel efficiency. The research also revealed that 67% of drivers in the Philippines drive less now in view of the current economic climate, but still higher than the global average of 53%. For those who are not yet fuel-efficient, approximately 30% stated that lack of information and knowledge deters them from adopting fuel-efficient methods. Looking at all the drivers surveyed, 65% are looking for proof that an increase in fuel efficiency will directly translate into more cost savings. On average, respondents in the Philippines think they could save more than Php700 (US$14.32) per month if they were to adopt fuel efficient methods. (June 17, 2009)