Shell study reveals Filipinos willing to change driving habits to save fuel

Shell market research reveals that nine out of 10 Filipino motorists are willing to change their driving habits to save fuel. The Shell market study looked at how drivers think, feel, and do about fuel efficiency. The research also revealed that 67% of drivers in the Philippines drive less now in view of the current economic climate, higher than the global average of 53%. Ninety percent of the respondents agree that being fuel-efficient translates to money savings. According to the study, Filipinos who drive more than 20,000 kms per year and those who refuel less than once a week check their car’s mileage most often. Filipino motorists now employ an average of nine fuel-saving tactics, a significant increase from the average of two actions taken two years ago. The study further revealed that drivers in the Philippines take the most number of actions to save fuel among the other six market areas surveyed: Singapore (eight actions), Germany and Malaysia (seven actions each), and Hong Kong SAR and The Netherlands with six actions each. The top three most popular ways that Filipino drivers employ in order to save fuel include: (1) keeping the engine properly tuned; (2) keeping the tires properly inflated; and (3) driving sensibly and within speed limits. Shell, through an international research firm, StrategyOne, completed the market study in the first quarter of 2009, spanning six countries including the Philippines, as part of its campaign to help motorists get the most out of every drop of fuel. (July 25, 2009)