Shell promotes fuel economy formula

Shell Malaysia Trading Sdn Bhd aims to save 10% of customers’ fuel consumption by sharing its Shell Fuelsave Tips and promoting the use of Shell Super with fuel economy formula, Retail National Sales Manager Shairan Huzani Husain said. The two elements could help customers increase fuel efficiency and reduce motoring cost especially in light of the recent fuel price increase, he said. “Although it is a bit weird [that] an oil company is propagating saving of fuel consumption, Shell is here to stay for a long time and has the consumers’ interests at heart,” he said. “Imagine if the same savings is achieved today, the 10% savings multiplied by about seven million cars in Malaysia, that’s wonderful for us,” he added. Asked if the fuel price hike has led to slower sales at petrol stations, Shairan said they saw a slight decline in June as compared to May but expects sales to pick up. (August 19, 2008)