Shell Lubricants reorganizes product lines

Shell Lubricants said it has reorganized its global portfolio of transmission fluids, gearbox oils, mobile hydraulic oils, gear and axle oils and greases, in an effort to simplify the selection process for fleets. The Shell Donax and Dentax products have been consolidated under the Shell Spirax brand of gear oils, axle oils and transmission fluids. In addition, all grease products are now branded Shell Gadus, including Shell Rhodina, Shell Albida and Shell Alvania. Dan Arcy, OEM technical manager said, “We developed our simplified portfolio of premium gear oils, hydraulic oils and greases to enable vehicle and equipment operators to select the products designed to deliver optimum value to their operations. These products can help improve system efficiency and ultimately help maximize productivity.” In addition to re-branding, the products will carry new packaging labels and product guides. (July 20,2011)