Shell launches Smarter Mobility to educate consumers

Through Smarter Mobility, Shell wants to demonstrate that improved fuel efficiency is possible. The company will launch a national Smarter Driving program. The campaign is aimed at helping motorists make the most of their fuel purchases and the country’s natural energy resources. John and Helen Taylor, who hold 88 world records as the world’s most fuel efficient couple, will kick off the Shell Smarter Driving program. From Los Angeles, California, U.S.A., they will embark on a national fuel efficiency tour. Shell and the Taylors will demonstrate how people can use fuel more efficiently through proper vehicle maintenance, improving simple driving behaviors and saving by buying high quality products. (August 3, 2011)