Shell India new marketing campaign launched for Helix

Shell India has announced the launch of a new marketing campaign, spearheaded by a powerful TV commercial “Crystal Car”, produced by award winning director Ivan Bird. Donald Anderson, country head of Lubricants, Shell India, hopes that through this brand campaign, they can demonstrate that Shell’s lubricants technology is truly effective and that Shell can be the technical partner of choice for car manufacturers globally and in India. (June 8, 2010)