Shell eyes 13% share of lubricants market

Shell India Markets Pvt. Ltd. is eyeing around 13% of the market share in the Indian lubricants market from the present 6-7%, a top official said. Shell India Markets Country Head, Lubricants, Donald Anderson said the company is looking into increasing capacity at its Taloja plant in Maharashtra or sourcing supplies from plants in neighboring countries to meet its target. The Indian lubricants market is estimated to be around 1.7 billion liters, which is growing at 5% annually. Shell is eyeing opportunities in the industrial segment, particularly in steel, power, mining and construction, where products could be developed specifically for customers, apart from the automotive segment. (September 10, 2010)