SDF India rolls out lubricants, diesel filters

Global tractor manufacturer SDF India has joined the highly competitive Indian automotive lubricants and diesel filters market. It launched the DEUTZ-FAHR Super Engine Oil, DEUTZ-FAHR UTTO Transmission Oil and the DEUTZ FAHR primary & secondary Fuel Filters. The company’s targeted markets are tractor owners and diesel automotive engines of all brands. These products were launched at the SDF India headquarters in Ranipet, Tamil Nadu.
“The USP of our engine oil lies in the fact that it is 15W40 API CH grade, which is the most premium in the market. This ensures fewer oil changes and higher performance. UTTO oil on the other hand is specially made to cater to the highest international standards of DEUTZ-FAHR tractors,” said Bhanu Sharma, managing director & CEO of SDF India.
The company is optimistic about the prospects of these products because of their international quality, when compared with what is available in the market. To ensure success, they have put in place a holistic distribution network, comprising of their own dealers and distributors. The new products will also be distributed through other lubricant and spare part retailers in the country. (August 18, 2012)