Reliance to replicate success at pumps in its retail business

Reliance’s super-sized bet on technology stems from what it says were good business results from similar investments in its petrol pumps business. Those investments helped Reliance tightly monitor and control fuel supplies and deliveries, as well as provide robust information on sales, in addition to the ability to check for potential adulteration at the pumps. Now Reliance wants to replicate similar systems at its retail chains where the strategy is to buy directly from farmers and producers and achieve economies of scale across hundreds of retail stores. (May 2, 2007)