R K Swamy BBDO bags creative mandate for Valvoline engine oils

Mumbai-based R K Swamy BBDO has been assigned the creative duties of Valvoline engine oils in India, winning against agencies such as Draft FCB Ulka and Capital Advertising. The agency will be handling brands across all product categories for Valvoline and is developing an integrated campaign for the company. Commenting on the win, Sunil Kukreti, Senior Partner, R K Swamy BBDO, said, “Our creative ideas and strategy made a strong connect with the client’s expectations, and we are confident of strengthening and growing the Valvoline brand.” (July 19, 2010)