Petronas to re-brand service stations

Petroliam Nasional Berhad (Petronas), the Malaysian national oil and gas company, is gearing up for a publicity blitz in the Thai market, where it is re-branding 117 service stations acquired from Kuwait Petroleum in 2005 at an initial cost of US$60 million. Additional investment is being made to increase its brand’s competitiveness in the deregulated Thai market, where competition is fierce and profit margins thin. (April 15, 2007)