Orange and Total sign partnership to distribute Orange Money at Total service stations in Africa and the Middle East

Orange and Total have signed a partnership giving Orange customers access to Orange Money services at all Total service stations in Africa and the Middle East where the two groups are present and Orange Money is available, a total of 13 countries. These countries are: Botswana, Cameroon, Côte d’Ivoire, Guinea, Jordan, Kenya, Madagascar, Mali, Mauritius, Morocco, Niger, Senegal, and Uganda.
Orange Money is Orange’s payment and money transfer service for Africa and the Middle East, which was established in 2008 and currently serves 7 million customers. It enables Orange customers to transfer money from one mobile to another, pay bills, and even withdraw and deposit money through a network of certified distributors.
This partnership will further improve the service provided to customers of Orange and Total, both in terms of proximity and ease of use. Customers will benefit from the density of the Total distribution network. Its service stations are open for extended hours seven days a week and customers will be able to open an Orange Money account on site and perform withdrawals and deposits.
The first stage of the partnership is already up and running in Senegal and Cameroon, and it will go live in more than 1,300 service stations in the 11 other countries where both groups are present in the second half of 2013. A second stage will follow, which should enable Orange Money customers to pay for purchases made in Total service stations using their mobile account.
At the signing of the partnership, Marc Rennard, executive vice president for Orange’s Africa and Middle East region, said, “We are proud to unveil this partnership with Total: we are creating synergies between two major groups in Africa and the Middle East to better serve consumers. This agreement will add a whole new dimension to the Orange Money distribution network.”
“It’s a new example of our ability to innovate and anticipate our customers’ needs,” added Momar Nguer, Africa/Middle-East director of Total’s Marketing & Services division.
Orange is one of the world’s leading telecommunications operators with 170,000 employees worldwide and a presence in 32 countries. Orange has a total customer base of close to 230 million wireless and broadband customers. Orange is also a leading provider of global IT and telecommunication services to multinational companies, under the brand Orange Business Services.
Total is at the forefront of international oil and gas groups, with activities in more than 130 countries and employing 97,000 people in oil and natural gas exploration and production, refining and distribution, gas and renewable energy, trading and chemicals.
In Africa and the Middle-East, Total is active across the whole petroleum product supply chain, including a service station network, general retail, lubricants, aviation fuels, bitumen and LPG in 51 countries. Total has an estimated 13% market share. Around 1.7 million customers are served every day at one of Total’s 4,400 service stations in the region.
(July 24, 2013)