Mercedes opens regional center

Germany’s Mercedes-Benz is setting up its first regional integrated operations center with an investment of 660 million baht (US$19.83 million). The One-roof center integrates the essential pre- and post-delivery functions of Mercedes-Benz products under the same roof, said Wolfgang Huppenbauer, president and CEO of Mercedes-Benz (Thailand) Ltd. According to Joachim Schmidt, president and CEO for Central, Eastern Europe, Africa and Asia for Daimler AG, Mercedes-Benz chose Thailand as its strategic location to establish the center because of local sales performance. On average, Mercedes-Benz sells 4,000 cars a year in Thailand, with double-digit growth projected. (June 14, 2008)