Jaidah Group launches new Shell Helix and Rimula lubricant range

Jaidah Group, Qatar’s iconic multi-service and multi-product business and the exclusive importer for Chevrolet hosted an industry seminar to introduce Shell Lubricants’ new, re-vamped Helix and Rimula Energized Protection product range. The revitalized Shell Helix features five new tiers of lubricants, from top tier product Shell Helix Ultra, to Shell Helix HX7, Shell Helix HX5 and Shell Helix HX3. “Shell Helix’s largest-ever portfolio overhaul follows in-depth research with trade representatives and consumers, resulting in a range which is now easier to navigate and ensures ease and simplicity when choosing the correct lubricant for every engine,” said Mohammed Jaidah, Jaidah Group chief development officer. (December 27, 2009)