India’s Mahindra & Mahindra to embark on expansion drive in Sri Lanka

India’s Mahindra & Mahindra is embarking on a major expansion drive for its range of businesses in Sri Lanka, the largest vehicle export market for the group.
The group, which has already sold its first aircraft in Sri Lanka and will launch its scooters by the end of this year, is undergoing a brand building exercise in the country by joining hands with Sri Lanka Premier League (SLPL), as the title sponsor for the first edition of the tournament.
“We are not looking at Sri Lanka through the prism of only one business, but as an integrated part of the group. For Mahindra, Sri Lanka is a complete strategic fit for our entire range of businesses,” Mahindra & Mahindra (M&M) President (Group Strategy) and Chief Brand Officer S. P. Shukla told Press Trust of India (PTI).
Elaborating on its future plans, Shukla, who is also the Mahindra Group executive board member, said the Indian entity will foray into the Sri Lankan two-wheeler market by the end of this year.