India key growth driver for Shell Lubricants

Shell Lubricants, the global market share leader in finished lubricants, has announced that India would be a key driver of its growth strategy in 2010. This strategic product alignment has been undertaken keeping in mind the competitiveness of the Indian lubricants market, as well as the synergies that the Indian market has exhibited with other global markets in the last few years. Donald Anderson, Country Head – Lubricants, Shell India, said, “Aligning with the global portfolio while remaining sensitive to Indian customers essentially means launching products across a range of viscosities to suit Indian climatic conditions and also increase engine efficiency.” (November 20, 2009)