HPCL launches rewards program

Hindustan Petroleum Corporation Ltd. has launched a unique program to make customers’ life better. The company has tied up with companies like ICICI Bank, AirTel, Indian Airlines, Lifestyle and makemytrip.com to offer I-mint, a powerful rewards program which is the country’s first and truly national coalition loyalty and consumer rewards program. The program rewards customers for purchases at partner-establishments. The objective is to enable customers to earn reward points faster than any other program in the market and redeem the points from a wider array of products and services. (August 19, 2006)