Honda to raise motorcycle emissions standards worldwide

Honda Motor Co. by 2010 plans to lift the emissions standards for the motorcycles it sells in developing countries to the same level as those it markets in industrialized nations. The company plans to equip motorcycles for emerging markets with electronically controlled fuel injection systems, which burn gasoline more efficiently than mechanically controlled carburetors, and with catalyzers, which absorb hydrocarbons and nitrogen oxides from exhaust gases. Emissions standards are currently being strengthened in Europe, the U.S. and Japan. Honda expects the tougher standards to be imposed in developing countries such as India and China in the future and is looking to meet those standards ahead of other major manufacturers. Raising the emissions standards on its products for emerging markets could impact the company’s price competitiveness, but Honda believes that taking the lead on environmental measures will help it compete and enhance its brand strength over the medium term. (May 8, 2008)