Gulf Oil launches Gulf Suraksha Bandhan

India’s Gulf Oil Corp. has launched a pan-India connect program that aims to promote its complete range of engine oils for new generation passenger cars and utility vehicles. The Gulf Suraksha Bandhan is a yearlong activity where a team will travel for 30-45 days per zone, in a branded van that will be used to visit multiple lubricant selling counters each day. The campaign, designed by Ubiq, the trade and retail marketing division of Candid Marketing, aims at educating the trade. The primary target audience for the campaign are lubricant shop retailers, while the secondary audience are mechanics working with spare parts shops, stand-alone garages, lubricant retail outlets and other service workshops (franchise and non-franchise). The activity aims at covering 11 zones, including prominent cities. (September 22, 2010)