GM to bring Chevrolet brand to S. Korea

General Motors Co. (GM) will bring its Chevrolet brand to South Korea next year to help turn around its struggling local unit, GM Daewoo Auto & Technology Co., the unit’s chief executive said. While GM Daewoo uses the Chevrolet brand overseas, the company’s vehicles are sold under the Daewoo brand in South Korea. GM Daewoo, the third-largest carmaker in South Korea, has been pushing to sell its vehicles in the Korean market under the Chevrolet brand to boost local sales. GM Daewoo Chief Executive Officer Mike Arcamone said that the Daewoo brand will co-exist with the Chevrolet brand in South Korea. (April 29, 2010)