GM Holden starts delivery of Eco-line

Australian carmaker GM Holden Ltd. announced that its dealerships are now receiving deliveries of Holden EcoLine-badged vehicles. EcoLine is the brand designed to highlight the company’s broad range of vehicles that use alternative fuel or fuel-saving technology. The range offers consumers affordable solutions to tackle fuel efficiency and highlights Holden’s commitment to a range of energy-diverse vehicles. GM Holden Director of Energy and Environment Richard Marshall said, “The energy challenges we face require many solutions. For Holden, the future of sustainable motoring is a clear strategy of fuel efficiency and energy diversity.” The Holden EcoLine badge, he emphasized, is an easy way to communicate this ‘Future Friendly’ strategy to consumers nationwide. (May 9, 2009)