GM adopts green marketing strategy

Shanghai GM is adopting a green marketing strategy for China. According to WardsAuto.com, Joseph Liu, General Motors China Group’s executive director of vehicle sales, service and merchandising, said that the importance of face in China, means that driving a low-emission car is even more important. Going green in China is already important given high fuel prices and some of the worst smog conditions in the world. The Shanghai GMs marketing program involves three main points. “All of our products are produced using water-based paints,” Liu told WardsAuto.com. “All of them meet Euro IV emissions standards, and two of our systems now have the best fuel-economy ratings in their class.” Although GM does sell large cars in China, such as the Buick LaCrosse, 80% of cars sold had 1.4-liter engines. This is expected to increase, according to GM China President Kevin Wale. (May 9, 2008)