Geely bares plans to sell Chinese-made sedan in the U.K.

China’s Zhejiang Geely Holding Group Co. bared plans to sell a Chinese-made sedan in the U.K by the end of 2012. Geely said it wants to bring to the U.K. its midsize four-door sedan, the Emgrand EC7, with 1.5-liter and 1.8-liter gasoline engine options. The company will sell the car through a local wholesaler, Geely Auto UK, at a retail price of £10,000 (US$15,600), as well as five other models through a network of 60 dealers by the end of 2014. Geely Auto UK said it wants to achieve the same success that Hyundai Motor Co. and Kia Motor Corp. have attained in the U.K. “In the West, there still is a strong perception that Chinese quality is questionable or not as good as Western quality,” said Matthew Cheyne, Geely Auto UK’s market-development director. “But we believe we have a product that is quality-wise better than most people expect it to be,” he emphasized. (December 14, 2011)