Fuel Max tire launched by Goodyear India

A new line of tires called Fuel Max, part of the award winning Assurance line, has been announced by Goodyear India. According to Goodyear, the new tire comes with fuel saving technology that provides 4% more fuel efficiency and 15% longer wear than conventional tires. The Goodyear Assurance Fuel Max tire comes reinforced with DuPont Kevlar overlay which, according to Goodyear, is a material that is five times stronger than steel. This line of tires is designed for family cars in the mid and premium market. It is targeted at consumers who are looking for value for their money along with safety. According to Goodyear India, up to 20% of a car’s fuel consumption is due to the tires and a decrease in rolling friction will lead to a reduction in fuel consumption. Tests done on the tires by TUV SUD Automotive GmbH indicated that Assurance Fuel Max is 4% more fuel efficient than Goodyear’s previous generation of tires. (February 24, 2011)