ENOC Lubricants introduces “Energy to Drive Ahead” program

ENOC Lubricants, a subsidiary of Emirates National Oil Company, held its 5th Annual Business Meeting in Kuala Lumpur with distributors and trading associates from more than 40 countries. ENOC launched its new strategies for growth in the form of its “Energy to Drive Ahead” program. Other topics covered during the event included the status of the lubricants industry in the world and its effect on stakeholders and current market trends; potential expansion of its product line portfolio; enhancement of inventory management; and growing profitability as well as new generation of oils. Innovative initiatives were unveiled to enable distributors to achieve significant growth, as well as a new web portal of ENOC Lubricants, lube recommendation site, marine approval and new products and services.
 
Zaid Al Qufaidi, ENOC’s managing director of marketing, said: “ENOC Lubricants has been growing steadily and is focused on strengthening its presence not only in
the Middle East but across key emerging markets. The annual business meeting is a venue for us to spark discussion and stimulate dialogue with our stakeholders, ensuring that they are all aligned with ENOC’s overall vision. The new initiatives unveiled at the meeting received positive response from all our partners, and we are confident that ENOC will record robust growth in 2013 led by its ‘Energy to Drive Ahead’ strategy.”
 
Commenting on the company’s plans for 2013, Mohammed Sadek, ENOC’s director of lubricants marketing, said, “We have had a good year in terms of growth despite challenging market conditions. Our growth came in from entry into new markets, and by expanding the existing ones. ENOC has ambitious plans for 2013, where we will continue to explore potential growth opportunities through strategic geographic expansion plans in line with our development goals and growth aspirations.”
 
ENOC Lubricants currently markets its products in more than 55 countries. (January 7, 2013)