Castrol India to double volumes

Lubricants maker Castrol India is looking to consolidate its product offerings in the market, in a bid to maximize its volumes from its premium brands. The company aims to double its volumes from the premium segment this financial year, which it says, currently stands at less than 10%. The company plans to do this with the help of a promotional push, making its existing customers move up the value chain from basic products like GTX to premium products like synthetic and semi-synthetic products, such as Magnatec and Edge. This move is also seen as a response to the strategy of other lubricant makers in the market who are increasingly focusing on synthetic lubricants. (April 19, 2010)